BOSTON–(BUSINESS WIRE)–Burst, the technology platform that’s helping content creators unlock the power of mobile video and other types of user-generated content (UGC), today announced an innovative partnership with VH1′s “You Oughta Know.” Aimed to provide an inside look at the second annual “You Oughta Know Live In Concert” event taking place at New York City’s Hammerstein Ballroom on November 13 at 9:00 p.m. ET, the integration will allow selected concert-goers to submit videos of their experience at the event, which may then be shown during the live broadcast, at YOKConcert.VH1.com and in the VH1 App.
“If content is king, then Burst is helping us to make our ‘You Oughta Know Live’ concert the most royal of shows”
Burst’s integration with VH1 will not only grant concert-goers the opportunity to have their videos featured on live television, but it will also provide a one-of-a-kind viewing experience for those tuning in at home – a feat that, until now, has not been possible due to complexities associated with content collection, management, integration and distribution.
“If content is king, then Burst is helping us to make our ‘You Oughta Know Live’ concert the most royal of shows,” said Lee Rolontz, EVP Original Music Production, VH1. “Burst’s platform helps provide a concert-goer’s perspective of the program – which creates another level of content that reflects the night’s amazing musical performances.”
“Just as our ‘You Oughta Know’ franchise pushes the boundaries and presents new opportunities for up-and-coming artists, this integration with Burst will also break new ground for a live event, allowing attendees to actually be a part of the show, taking videos and instantly sharing them with our fans on digital platforms and for live broadcast,” said Dan Sacher, Senior Vice President, Connected Content, VH1.
Hosted by Nicole Richie, tomorrow’s concert will feature performances by the “You Oughta Know” Class of 2014, including A Great Big World, Aloe Blacc, American Authors, Bleachers, CHVRCHES, Echosmith, KONGOS, Mary Lambert, Tove Lo, Vance Joy and Sam Smith. VH1 personalities will also use the Burst platform to share backstage footage and an up-close-and-personal look at each artist. Since its launch in 2005, VH1′s “You Oughta Know” franchise has introduced rising new artists and served as a barometer for what and who’s hot in music today. The list of impressive alumni is extensive and includes artists like Lorde, Ed Sheeran, Adele, Mumford & Sons, Gotye, Sia and many more.
“User-generated content presents a huge opportunity for forward-thinking media companies like VH1 to utilize the incredible content their own audience is already creating, yet the complex technology infrastructure required for upload, management and curation have made it difficult for most to maximize the potential,” said Bryant McBride, CEO and co-founder, Burst. “We are thrilled that VH1 has selected the Burst platform to give fans the opportunity to submit videos for live telecast and provide at-home viewers with a unique look at the energy and passion around each artist from the concert-goer’s perspective.”
For more information about VH1′s second annual “You Oughta Know” Live In Concert event, please visit YOKConcert.VH1.com. To learn more about the mobile-to-broadcast platform, or to sign up for a free trial, please visit Burst.com.
Burst is a leading mobile video technology company that helps content creators unlock the power of mobile video. The Burst platform is utilized by media companies, publishers and brands who want to leverage the power of both user-generated and “controlled” content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform.
VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, VH1.com and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network’s three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.vh1press.com, VH1.com, or the VH1 Facebook page. Follow us on Twitter @VH1PR.