Innovative workflow integrates user-generated content into broadcast streams


Boston and Liège, Belgium, September 08, 2015 – Burst and EVS have completed another successful joint project at this year’s Tomorrowland – one of the world’s largest electronic music festivals held in Boom, Belgium at the end of July with simultaneous events happening around the world. The two technology providers built an innovative technical workflow which allowed user-generated content to be included into the festival’s broadcast feed. This project deepened their partnership of delivering robust, efficient mobile-to-broadcast workflows to some of the world’s biggest events.

As the ability to leverage user-generated content for broadcast gains popularity, Tomorrowland’s producers wanted to give the festival’s artists, social teams and attendees a chance to share their experience of the event. Burst and EVS’ technical solution allowed audiences to capture and upload videos without needing to download a mobile app. The Burst platform took the videos, automatically transcoded them into a broadcast-quality format and included them into the workflow for transmission. This allowed Tomorrowland’s technical teams to easily curate and publish content directly to the Burst On TV module within the broadcast workflow.

It also enabled the festival’s organizers to source relevant user-generated content on social media for inclusion in the broadcast. The solution works seamlessly with the EVS production systems through a unique integration with the flexible management tool XFile3. Videos can instantly be branded and integrated into the live broadcast in near real-time.

The EVS/Burst solution let fans attending the events happening simultaneously in Mexico and India also share media. Broadcast teams were able to quickly and easily take user-generated content from around the world and include it into the workflow. The flexibility to include content in this way gave viewers watching the broadcast at home a unique and engaging perspective of the festival.

“This year, Tomorrowland fans were able to share and consume videos in a way that’s never been possible before,” said Tim Graves, SVP of Product and Business Development for Burst. “Our partnership with EVS continues to grow and deepen as we work with broadcasters and live event producers to engage more audiences worldwide.”

Demonstrations of the Burst and EVS integrated mobile-to-broadcast solution will be available at IBC2015 at the EVS booth 8.B90.

TomorrowLand Press Release

Monday Jun 29, 2015 by Josh Boyle – Director of Community & Marketing, VentureFizz

Many people say horseracing is a thing of the past. A sport no longer enjoyed by the masses and one that doesn’t have a long lifespan ahead.

Those of us who love to take in a day at the track, a weekend in Saratoga or a trip to Churchill Downs won’t deny that it’s a niche interest, but also wish others would experience the buzz and energy around a day at the races.

American Pharoah’s historic achievement winning the Triple Crown this year has put a spotlight on the sport, but like anything else it needs to be properly leveraged. Specific measures need to be taken in order to fully capitalize on the attention and opportunity at hand. One such measure has been taken and it involves a Boston startup.

The Breeders’ Cup, the unofficial end and culmination of the thoroughbred-racing season, has turned to Boston-based startup, Burst, to increase fan engagement and build off the excitement the 2015 Triple Crown run provided.

SI cover

Burst, founded by Bryant McBride, Paul Levy and Tracy DeForge in 2011, is a mobile video platform that enables users (fans, employees and/or reporters) to capture authentic video, automatically upload it to the cloud, and then directly integrate the content into broadcast TV, social web or in-venue screens in near real-time. Last summer Burst announced their first major television partnership with NESN, who brought User Generated Content (UGC) onto live Red Sox and Bruins broadcasts.

Last week, Levy told me since the NESN deal Burst has several similar partnerships with the likes of Fox Sports, VH1 and several news stations pulling UGC for various weather coverage.

I asked Levy how this all came about with the Breeder’s Cup.

“I was introduced to a few folks just before the Kentucky Derby. As the excitement grew throughout the Triple Crown run we talked about partnering. Once American Pharoah capped it off, NBC and The Breeders’ Cup knew they had to find a way to leverage the opportunity and bring racing to the forefront. It came together very quickly from there.”

The partnership officially kicked off on June 13th at Churchill Downs in Kentucky where the Breeders’ Cup Challenge Series (a series of qualifying races leading up to the championship in October) was taking place.

Through the partnership, fans at the racetrack and around the world were able to upload and share their videos and personal experiences on NBC Sports during the live broadcasts, helping to expand coverage beyond the racetrack and more fully capture the fan experience. This type of footage provides a more realistic fan experience than what is typically seen on television.

“We are excited to help offer our viewers a part of the race-day experience as captured by fans in attendance,” said Rob Hyland, coordinating producer of NBC Sports Group’s horseracing coverage in a statement. “As we saw when history was made at the Belmont Stakes, fans and viewers enjoy sharing their big-event memories via social media. We will continue that experience-sharing with Burst throughout the Breeders’ Cup Challenge Series this summer and fall.”

Peter Rotondo, VP of media and entertainment at the Breeders’ Cup added, “The average horserace is two minutes long, yet there is so much more to the overall race-day experience.”

Burst, Breeders’ Cup and NBC are providing an opportunity to those who have never been at the rail for a race to better understand and feel the energy and excitement around horseracing and the entire race-day experience altogether.

In addition to this being Burst’s first activation for a horseracing event, the partnership with the Breeders’ Cup is the first time Burst fan-generated videos will be shared nationally through NBC Sports. Fans both home and at the track are able to shoot and upload videos of their experiences and share them directly with NBC Sports via a link, without requiring the fan to download an app to participate.

Furthermore, Burst provides a valuable content opportunity beyond fans, in a more controlled sense, allowing employees and insiders (in this case trainers, jockeys and other track personnel) to share special, behind-the-scenes moments.

Following the Churchill Downs activation, there will be six additional Challenge Series races that will be powered by Burst, as well as the Breeders’ Cup World Championships, to be held Oct. 30 and 31 at Keeneland.

Beyond this partnership Levy tells me there’s a lot on tap for Burst. “Over the next six to nine months we’ll be moving into other areas. While continuing to create partnerships with other major networks, we’ll also be looking at colleges and live events,” he told me.

While there’s an opportunity for many industries and verticals to utilize Burst and more specifically, user generated content, the need for a better in-venue experience for sports events, overall, is dire. Even the untouchable NFL, struggling with attendance concerns, is seeking in-stadium fan experience solutions. If Burst can continue to create solutions to a problem facing the multi-billion dollar sports industry, they’ll not only make a lot of wealthy franchise owners happy (and richer), but will also become a leader in the growing sports technology space in Boston and beyond.

See full article here:

Published: Friday, June 12, 2015 – 9:00 am
The Breeders’ Cup has announced a new partnership with Burst, a mobile video platform that enables users to capture and share video in real time, for the 2015 Breeders’ Cup World Championships and select Breeders’ Cup ‘Win & You’re In’ Challenge Series races. The first activation will take place June 13 at Churchill Downs in conjunction with the legendary racetrack’s first night-time horse racing program this year. Through this partnership, fans at the racetrack and around the world will be able to upload and share their videos and personal experiences on NBC Sports during the live broadcasts, helping to expand coverage beyond the racetrack and more fully capture the fan experience. In addition to this being Burst’s first activation for a horse racing event, the partnership with the Breeders’ Cup is the first time Burst fan-generated videos will be shared nationally through NBC Sports.
“The average horserace is two minutes long, yet there is so much more to the overall race-day experience,” says Breeders Cup VP of Media and Entertainment Peter Rotondo. “At the biggest events, such as the Breeders’ Cup World Championships, there are numerous hospitality offerings, fashion moments and entertainment performances, in addition to the athlete’s pre-race activities of saddling the horses and prepping the jockeys that beg to be seen and captured. The partnership with Burst enables us to easily share these moments, further engaging fans and providing them with the opportunity to be featured on national television.”
On the evening of June 13, fans both home and at the track will be able to shoot and upload videos of their experiences and share them directly with NBC Sports via a link, without requiring the fan to download an app to participate. In addition to the fans, trainers, jockeys, and other track personnel with exclusive access will be able to upload videos, allowing them to share special, behind-the-scenes moments from the jockey room, stables, paddock area, and even horseback, with millions of viewers. Following the Churchill Downs activation, there will be six additional Challenge Series races that will be powered by Burst, as well as the Breeders’ Cup World Championships, to be held Oct. 30 and 31 at Keeneland.
“User-generated content unlocks a huge opportunity for innovative brands like the Breeders’ Cup and media leaders like NBC to leverage content from their own audience,” says Burst CEO and Co-Founder Bryant McBride. “While the complex technology infrastructure required for upload, management and curation have made it difficult for most to maximize the potential for viewer engagement, we are thrilled that the Burst platform is now allowing the Breeders’ Cup to make history in the sport and truly capture the energy and passion of its active fan base.”
In late 2014, the Breeders’ Cup announced a 10-year extension of its partnership with NBC Sports, which has utilized its horse-racing coverage to drive online video consumption and grow its social media presence.
“We are excited to help offer our viewers a part of the race-day experience as captured by fans in attendance,” says Rob Hyland, coordinating producer of NBC Sports Group’s horse racing coverage. “As we saw when history was made at the Belmont Stakes last weekend, fans and viewers enjoy sharing their big-event memories via social media. We will continue that experience-sharing with Burst throughout the Breeders’ Cup Challenge Series this summer and fall.” See full article here:

April 15th, 2015

Posted in News Roundup By SVG Staff

Burst, the technology platform that helps content creators unlock the power of mobile video, is joining the NewTek Developer Network (Booth SL3312), a growing ecosystem of companies and products designed to optimize workflow of live production. Burst’s mobile-video platform is now integrated with NewTek’s line of TriCaster multicamera video-production systems in a joint solution called BurstOnTV. The technical integration is designed to help content creators harness mobile-video content into live productions, television broadcasts, mobile, digital properties, and social media, as well as in-venue broadcasts. Although the convergence of consumer smartphone adoption and the growth in mobile video creates a perfect opportunity for fan and viewer engagement, most content creators struggle with the complexities associated with mobile-video collection, management, integration, and distribution, as well as allocating the appropriate funds to make this happen. The Burst platform solves these challenges by working directly within a media company’s workflow to help them create, aggregate, and publish mobile video instantly. The TriCaster family of products eliminates the need for purchase and installation of multiple separate components by integrating several functions into an easy-to-use and cost-effective system. With Burst integrated, NewTek customers can leverage user-generated content and controlled content (reporters, freelancers) into live broadcasts. The BurstOnTV integration works within existing TriCaster workflows to easily and seamlessly broadcast user-generated content at a low cost. “We are very impressed with Burst’s mobile-video solution and software, and we’re pleased to welcome them into the NewTek Developer Network,” says Michael Kornet, EVP, business development, NewTek. “This integration provides our customers with tremendous access to mobile-video content for live broadcast and allows them to better engage with their increasingly mobile audience.” Says Burst CEO Bryant McBride, “NewTek is driving innovation in the broadcast space, and we are thrilled to be partnering with a like-minded organization to bring user-generated content to their customers’ live and studio productions. Our joint solution builds the ultimate bridge to connect mobile video and broadcast TV and solves all of the challenges broadcasters traditionally face in taking advantage of mobile video, including collection, management, integration, and distribution.”

Tags: Burst, mobile video, NAB 2015, NewTek

Winning C-Cast content distribution platform applications will be showcased at NAB 2015 at the EVS booth SL3817
Liège, Belgium, March 16, 2015 – EVS, the leading provider of live video production systems, today announced the winners of its first C-Cast APPlied Challenge. Four winners were named, each recognized for developing a second-screen experience that uses EVS’ C-Cast content distribution platform to reinvent live event media consumption.

At stadiums worldwide, C-Cast connects on-site TV production infrastructure to a cloud-based platform, enabling content owners to aggregate content, enrich it or instantly deliver it to consumers. At the 2014 FIFA World Cup in Brazil, C-Cast connected 24 million unique users to a unique perspective of the games, enabling them to choose and watch different camera angles, exclusive replays and highlights instantly.

The contest is the first step toward the development of a new partnership ecosystem that will connect live broadcast and media specialists (broadcasters, content owners, producers) to an innovative community of C-Cast application designers and integrators for opening new business perspectives and extending media offerings.

“We congratulate our winners on their highly innovative and creative entries. The challenge actually ended up being ours — the jury had a difficult time selecting from the many outstanding submissions that we received from around the world,” said Cedric Tombeur, VP of corporate development & strategic alliances for EVS. “We’re now looking forward to building a structured partnership program that bridges creative innovation with business need.”

EVS C-Cast APPlied Contest Winners:
Burst – Gets fans in on the action by broadcasting user-generated content

Burst is an innovative mobile video platform that enables media companies to crowdsource authentic videos from fans and reporters and deliver them directly to broadcast TV, digital sites, social media channels and/or in-venue screens in near real-time. Once received, media companies and broadcasters can integrate the mobile video into their existing live and studio production workflows and create engaging viewing experiences across any screen.

ChirpVision – Engages fans with personalized live and On Demand content

ChirpVision’s live event platform, EventHorizon, offers in-stadium fans the opportunity see more action, instantly delivered by C-Cast technology to their mobile. Fans can stream and search live and On Demand content and access slow motion replays and multi-camera content. The system publishes directly to social media, generating huge exposure and awareness, but brings fans back to the team and event websites to create new opportunities for engagement and monetization.

Intellicore – Delivers comprehensive team, game, and player information at a touch

Leveraging its Playrz sport platform, Intellicore’s application gives every fan instant access to a world of information about his or her favorite players and teams, while providing up-to-the-minute game details and the latest news. Successfully implemented at the FIBA World Championship, Intellicore uses the extensive metadata capabilities of C-Cast to give viewers access to exclusive content — including multiple camera angles, VoD videos and statistics — whenever they want it.

LiveLike – Taps users into a virtual reality that adds another dimension to events

LiveLike’s app simulates being at the venue inside a VIP suite that’s up close to the action during the live event, but with the addition of special viewing features. Through the use of a virtual reality headset, users can augment their viewing experience, calling up exclusive C-Cast multi-angle replays on demand that are integrated into the action as the game unfolds. The app also allows viewers to easily switch between different games and different sports.

Winners of the 2015 C-Cast APPlied Challenge will be presenting and discussing their winning applications in the C-Cast area of EVS’ booth SL3817 at NAB 2015.

This is the 4th year in a row I’ve curated an annual prediction list for Forbes. Last year’s list is here.

It’s gotten bigger and better every year with a fantastic collection of participants – and this year is no exception. I really appreciate their involvement, as it helps all of us when we each share our best ideas.

Unlike a lot of prediction lists which show up at this time of year (in increasing numbers each year it seems), this is the only “Sleeper Ideas” List for 2015. A sleeper idea is something that few people see coming ahead of time, but then later goes mainstream.

Most of the participants on the list are entrepreneurs, venture capitalists, hedge fund managers or other market participants. I asked each of them to think about trends, stocks, or private companies that are “sleeper ideas” to watch for going into 2015.

Here they are (in no particular order):

Mark Pincus, Chairman, Founder and Chief Product Officer of Zynga & Founder of Superlabs, @markpinc

1. Airbnb. Again. They had an amazing 2014 but 2015 may be even bigger. They are poised for the kind of break out year uber had as will the sharing economy.

2. Xiaomi. May be on track to be biggest smart phone maker in the world.

3. Obama. Will start to be recognized for actually caring about innovation in tech and govt.

4. Climate change. Everyone will wake up and realize this is the only issue that actually matters. There won’t be any other issues without a planet.

Horace Dediu, founder of, @hdediu

1. Cyanogen. This company should develop a credible path for AOSP (non-Google GOOGL +0.42% Android) especially in India. I expect a lot of traction as OEMs who embrace Android reject Google.

2. iPad. Not as a consumer product but for the Enterprise. The iPad grows up into a solid product for business while being replaced by phones in consumer “jobs to be done”.

3. Blockchains. Not as a currency but as a way to create/manage contracts.

4. So-called sharing economy. I don’t like the word “sharing” because sharing implies giving and in all these instances people are selling resources. I would rather brand this phenomenon as maximizing utilization or the allocation of resources which are under-utilized. Software and communications have made it possible for cars and housing but what else could be covered? How about capital itself? Why can’t capital surplus be allocated to capital deficits with an app? What would that do to those institutions which claim this role today?

Matt Maloney, Founder and CEO of GrubHub, @M3aloney

In 2015, I think it’s going to be all about making meaningful connections with customers. To do that, companies need to concentrate on perfecting their operations and focusing on how they are serving their customers. A few companies that are doing that well now and will see more success in the next year are:

  • Shyp –  Shyp is disrupting the shipping industry and making it easier than ever for people to ship items.
  • Casper – This company is rethinking how we buy mattresses and doing it in a way that makes it simple to buy a product that historically has been a pain to purchase.
  • Shinola – Incredibly designed utilities for men handbuilt in Detroit Michigan.
  • Belly – Helping independent businesses connect with loyal customers in a more efficient way.

Bill Gurley, General Partner, Benchmark, @bgurley

Two on the industry and two on investing.

1. The industry will increasingly recognize two different version of Android — Google’s “locked-down” or “closed” Android which Google can control and monetize, and the competing “open” Android ecosystem driven by firms like Cyanogen and Xiaomi. This may be the single most important issue in tech.

2. I anticipate that many interesting alternatives to YouTube will emerge. There is so much left to do in video — it feels like we are only scratching the surface.

3. People will begin to realize that having a “billion” dollar private market cap (based on a single one-day investment) is quite different from having a proven market cap that trades every day in the public market. Many of the “presumed” winner’s business models will fail to pan out (along with their valuations).

4. One of the reasons our industry is cyclical is that people unknowingly take on increasing amounts of risk over time. Investors today are willing to invest at higher prices, with lessor terms, increasingly in companies with less scalable business models and lower revenue quality. This trend will continue in 2015 until it one day abruptly ends.

David Kenny, Chairman & CEO of The Weather Company, @davidwkenny

The Internet of Things will drive an Internet of Observations.   We saw this already with Waze for traffic, and we are now collecting mid-atmosphere data from aircraft to improve weather and turbulence forecasts.    I think that citizen journalism will become a bigger part of news.   I really like Burst as a next generation video journalism tool.    And I think GoPro is at the very early stages of becoming a media and publishing engine.    And the possibilities for health data through wearables and smartphones is huge.


To view the entire article, click here: Forbes 2015

With the convergence of second-screen adoption and the abundance of real-time news consumption via social channels, the broadcast landscape underwent a major transformation in 2014, and will continue to do so in 2015.One thing that has become clear: Viewers have begun to demand highly customized experiences that meet their individual needs. According to a February 2014 report conducted by Nielson, 84% of smartphone and tablet owners say they use their devices as second-screens while watching television at the same time. Others are growing wary of traditional broadcast television packages altogether and choose other avenues, like Netflix and YouTube, to watch TV.

Here are my top three predictions on what’s in store for the media and television industry in 2015:

1.  The “bridge” from mobile to broadcast television will emerge.

For the past several years, people have been glued to their smartphones 24/7, no matter where they are – work, home, the gym. In 2014, this phenomenon increased with even more people staring at their second screens (smartphones or tablets) while watching TV.

Some might be multitasking, texting or playing games, but others are actually interacting with viewers through social media channels, or conducting research directly related to what they’re watching. Even more are creating shareable content as a way to engage with a live television event (“The Voice,” “Dancing With the Stars,” etc.).

What was once a one-sided activity has become much a two-way street. That said, until recently, that bridge between mobile usage and broadcast television has been nonexistent, due to the complexities associated with collection, management, integration and distribution of user-generated content.

In 2015, the bridge between the two channels will emerge, allowing viewers to generate content from their smartphones that will seamlessly make its way directly onto the screen in near real-time, allowing users to interact with brands in innovative and exciting ways.

 2.  Threats to cable television will increase as the “bundle” starts to unravel.

 With the emergence of Internet television and the rising cost of traditional TV packages, fewer people are purchasing traditional bundles from providers, such as Verizon, DirecTV and Comcast. This will continue to increase in 2015 with 2.9% of U.S. pay-TV consumers stating they are “very likely” to cancel services in the next 12 months, per Variety.

Just as consumers have begun to demand ways to interact with their favorite brands and television programs, they’re also demanding more customized television packages that only include the programs and channels they want to actually watch. Cable providers will have to consider creating customized micro bundles that forgo the non-relevant channels if they want to stay in the game and keep customers happy.

3.  The importance of live television will increase as over-the-top (OTT) options proliferate and become mainstream. OTT options refer to Internet television providers, including Netflix, Hulu and YouTube. According to The Week, while cable companies still have 56 million subscribers among them, Netflix alone has 36 million active users and growing fast. OTT options have allowed many consumers to stray away from traditional cable packages, but one thing they do not offer is access to live television, such as newscasts and sporting events.

One way for cable television providers to ensure they don’t become obsolete is to deliver top-tier live TV experiences. Broadcasters should allow consumers the ability to share their own user-generated content, creating an exciting way for fans to interact with others during sports games, newscasts or award shows, like the upcoming Grammy’s or Academy Awards. This could be in the form of a tweet or photo appearing at the bottom of the screen after a huge upset during the Super Bowl, or of a video of a fan reacting to who snags the Golden Globe for Best Actress in a TV series.

In short, the evolving wants and needs of the viewer is the future of broadcast television. They are in control. In 2015, this will become even more evident, with more people demanding customized television experiences through user-generated content and the option of micro bundled packages.

To keep up, broadcasters must stay current with the latest innovations to adequately engage with their customers.

Original Article here:
Tech Editor-Boston Business Journal

With consumers now taking more photos and video on their smartphones and tablets than ever before, there’s an opportunity for traditional media companies to tap into that market. Some companies have latched on to that faster than others.

Enter Bryant McBride, the founder and CEO of Boston-based Burst, which uses technology to efficiently transfer mobile video from content creators to broadcasters and brands.

The company has raised $5.5 million in funding from a variety of angel investors, including TV personality Katie Couric and her husband, Jay Molner; along with Fay Vincent, the former baseball commissioner ( American City Business Journals, which is the parent company of the Boston Business Journal is also an investor). Burst is now finalizing its Series A funding round, McBride said.

Burst was founded in 2011 and was initially focused on providing an app for consumers to share video over a private social network. About 100,000 people downloaded the Burst app over two years, but the company’s mission changed to focus on broadcasters and brands, Bryant said, more than a year ago (the company still has a consumer component, but it doesn’t actively promote the service).

The big reason for the shift? “We saw a bridge between the mobile device and the television set,” said McBride. tv-is-king-1024x456

McBride, a serial entrepreneur, said that broadcasters and other companies want control of their own intellectual property and “there’s people taking video at big events” (think of all those videos that get posted at a Red Sox game or the Boston Marathon or concerts).

“The broadcasters see an opportunity to engage people in the same way,” he said.

McBride said the technology allows users to send a text message to a number that gives those users a unique web address to which they can upload their video.

McBride said Burst has eight paying customers, including New England Sports Network, which uses Burst’s technology to allow viewers of a Red Sox game, for example, to contribute their own video to a broadcast of the game. The network expanded the use of Burst to also include Bruins games recently. And McBride said there are about 20 other customers in the pipeline.

Another customer, music channel VH1, recently used Burst to let viewers of a concert submit their video.

McBride said the startup’s target customers include broadcasters, live event producers, legacy publishers and in initiatives related to video delivered over the Internet to different devices in a consumer’s home.

Although McBride would not disclose revenue for Burst, the company currently has nine employees at its office in Boston’s Financial District and McBride said that number will probably double over the next year.

See full article here:

Attendees to submit videos for distribution in broadcast of Second

Annual You Oughta Know Live In Concert event

BOSTON–(BUSINESS WIRE)–Burst, the technology platform that’s helping content creators unlock the power of mobile video and other types of user-generated content (UGC), today announced an innovative partnership with VH1’s “You Oughta Know.” Aimed to provide an inside look at the second annual “You Oughta Know Live In Concert” event taking place at New York City’s Hammerstein Ballroom on November 13 at 9:00 p.m. ET, the integration will allow selected concert-goers to submit videos of their experience at the event, which may then be shown during the live broadcast, at and in the VH1 App.

“If content is king, then Burst is helping us to make our ‘You Oughta Know Live’ concert the most royal of shows”

Burst’s integration with VH1 will not only grant concert-goers the opportunity to have their videos featured on live television, but it will also provide a one-of-a-kind viewing experience for those tuning in at home – a feat that, until now, has not been possible due to complexities associated with content collection, management, integration and distribution.

“If content is king, then Burst is helping us to make our ‘You Oughta Know Live’ concert the most royal of shows,” said Lee Rolontz, EVP Original Music Production, VH1. “Burst’s platform helps provide a concert-goer’s perspective of the program – which creates another level of content that reflects the night’s amazing musical performances.”

“Just as our ‘You Oughta Know’ franchise pushes the boundaries and presents new opportunities for up-and-coming artists, this integration with Burst will also break new ground for a live event, allowing attendees to actually be a part of the show, taking videos and instantly sharing them with our fans on digital platforms and for live broadcast,” said Dan Sacher, Senior Vice President, Connected Content, VH1.

Hosted by Nicole Richie, tomorrow’s concert will feature performances by the “You Oughta Know” Class of 2014, including A Great Big World, Aloe Blacc, American Authors, Bleachers, CHVRCHES, Echosmith, KONGOS, Mary Lambert, Tove Lo, Vance Joy and Sam Smith. VH1 personalities will also use the Burst platform to share backstage footage and an up-close-and-personal look at each artist. Since its launch in 2005, VH1’s “You Oughta Know” franchise has introduced rising new artists and served as a barometer for what and who’s hot in music today. The list of impressive alumni is extensive and includes artists like Lorde, Ed Sheeran, Adele, Mumford & Sons, Gotye, Sia and many more.

“User-generated content presents a huge opportunity for forward-thinking media companies like VH1 to utilize the incredible content their own audience is already creating, yet the complex technology infrastructure required for upload, management and curation have made it difficult for most to maximize the potential,” said Bryant McBride, CEO and co-founder, Burst. “We are thrilled that VH1 has selected the Burst platform to give fans the opportunity to submit videos for live telecast and provide at-home viewers with a unique look at the energy and passion around each artist from the concert-goer’s perspective.”

For more information about VH1’s second annual “You Oughta Know” Live In Concert event, please visit To learn more about the mobile-to-broadcast platform, or to sign up for a free trial, please visit

About Burst

Burst is a leading mobile video technology company that helps content creators unlock the power of mobile video. The Burst platform is utilized by media companies, publishers and brands who want to leverage the power of both user-generated and “controlled” content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform.

About VH1

VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network’s three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to, or the VH1 Facebook page. Follow us on Twitter @VH1PR.



Hugh McIntyreContributor

This year, concert-goers will have the opportunity to submit their own videos and photos—all taken at the show—to be seen by all those watching. Each and every fan in the audience will be able to enter their own clips, and select ones will be shown on live television and on all VH1 digital properties. Not only will attendees get the thrill of knowing that something they created was shared with millions around the world (which is essentially what we’re all doing on social media anyways), but these shots will show everyone watching on TV or online what it feels like to actually be at the show.


In addition, the host and various VH1 personalities will also be utilizing the platform to give behind-the-scenes views of the shows, including an up-close-and-personal look at each artist on the bill.

While submitting content from an event and sharing on social, or even photos from an audience’s perspective, isn’t anything new, this is one of the first times that video has been integrated into the set of a live show in such a way. To make this possible, VH1 is partnering with Boston-based business Burst, which focuses on technology and platforms that help “content creators unlock the power of mobile video”, according to the company. Prior to the upcoming “You Oughta Know” show, the complexities of content collection, management, integration and distribution have all prevented a smooth experience in sharing video, which VH1 expects to have tomorrow night.

Lee Rolontz, EVP Original Music Production, VH1 said that the “platform helps provide a concert-goer’s perspective of the program…creating another level of content that reflects the night’s amazing musical performances.”

Hosted by Nicole Richie, the “You Oughta Know” show promises to be one of the best experiences connected with the longstanding brand yet. This year, eleven artists will perform short sets, with a source at VH1 saying that special, one-of-a-kind collaborations are in the works. The show will feature the talents of A Great Big World,Aloe BlaccAmerican AuthorsBleachersCHVRCHESEchosmith,KONGOSMary LambertTove LoVance Joy and Sam Smith, all of whom have seen their careers explode, with some—Sam Smith in particular—going from unknown to household name in less than a year.

The “You Oughta Know” brand is one of the most respected in the business when it comes to breaking new talent, and being named by them as what’s next can be an enormous boost to a burgeoning artist’s career. Since launching in 2005, the brand has aired countless television specials, promos, and even launched tours. While not every artist that takes part in the program reaches the same level of success, some of those that “made it big”—Adele, Mumford and Sons, Ed Sheeran and Lorde, to name just a few—have become some of the most recognizable talent on the planet.

This year’s “You Oughta Know” show will take place at the Hammerstein Ballroom in New York City tomorrow (November 13th), starting at 9:00 PM EST. Viewers can watch on VH1, stream online here, or watch it in the VH1 mobile app. Studies have shown that livestreaming a live music event, such as a music festival or big concert, for those who can’t make it will encourage ticket sales the next time around. So, if VH1 can properly show how much fun it is to see these incredible acts live (and to share your personal view of the show), they may have to add extra dates the next time around to accommodate all those wanting to attend.


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