Mobile Video is the New TV: The Missed Kobe Opportunity

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Like him or loathe him, Kobe Bryant gave us all a fantastic “Good-bye” on April 13, 2016. Almost as if it were scripted, Kobe dropped 60 points during his swan song. Luckily, we captured a large quantity of User Generated Content (UGC) from the game. Thousands of high quality videos were sent out to social media platforms for them to monetize without driving any of that high-quality, authentic content back to the Media Companies, Leagues, Teams and Brands. It got us wondering…how much could that new, authentic inventory be worth to the Media Companies, Leagues, Teams and Brands? What if they could:

  • Create new advertising opportunities with Brands and Sponsors around UGC mobile video? Be first to market with new, authentic, compelling content that brings the brand, the network and the league closer to genuine fans in real-time?
  • Create new digital inventory that is monetized at CPM’s in excess of $20-$25?
  • Capture invaluable creation and video consumption data that drives personalization, ad targeting and ad re-targeting? The Holy Grail!

We estimate the short-term value of this lost opportunity to be in the 10’s of $Millions for the Broadcast advertising spots alone before you even consider digital re-use or the growing value of personalized data!

image2We all love social networks. They are valuable pipes for information. We also can’t fool ourselves that Social Networks are becoming Broadcasters before our eyes! Facebook, Twitter,  Snapchat, Instagram are all brands and it won’t be long (hint: they already are) before they are competing with YOU, the Broadcaster. They will always do whatever their brand needs to do to grow and we respect them for that. Our view is a little different. We are leveling the playing field so YOU, the Broadcaster can capture the valuable data and inventory that social networks are currently using to build their brands on the back of your content – content for which you have paid enormous rights fees. We provide a platform to media companies that allows YOU, the Broadcaster to get new inventory to broadcast and digital, instantly (not just repurposed clips from the linear feed).  We are focused on providing YOU and your brand the maximum opportunity to capture new dollars so social networks or other digital platforms cannot change the rules on you.

Does it make sense to learn more? You may want to think about it before your business model ends up like Kobe – forced to retire on the downside.  Mamba Out!

Matt McGinty
VP, Sales & Marketing
Burst

Mobile Video is the New TV: Compelling Content = Compelling Monetization

Fabled New England Patriots head coach, Bill Belichick recently spoke at Salesforce.com’s “Dreamforce Conference” here in Boston. It provided a rare and intimate look into a man who is arguably the greatest coach of all time. He even said something we’ve never heard before, he declared what all of us in New England already know…Tom Brady is the Greatest of All Time (GOAT). While that warms the heart of New England Sports fans everywhere, something far more important resonated during the Q&A Session: https://youtu.be/3mHbP7MQApQ

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In specific, Coach (yes, we just call him “Coach” or “Hoodie” here in Boston) was asked to tell a story nobody else has heard before. Instead of telling a story about himself, Coach spoke at length about perseverance and adaptability; both with the systems his teams have employed and the talent required to make those systems successful. It reminded me a lot of working with media companies over the past fifteen years. Similar to football, the basic premise of “Media” hasn’t changed; create compelling content and that compelling content will make money. The Patriots have found endless ways to stick to that same basic premise in football; create compelling content for the fans (a winning team that competes for the Super Bowl every year) and make a lot of money doing it. The execution, talent and tools to achieve that same basic premise have changed greatly. We at Burst are seeing the next evolution of “TV”. Specifically, Mobile Video is the New TV. We live in a world where anyone can create a channel of content fueled by the device in their pocket, however the mechanisms to deliver that content are dispersed and difficult to monetize. We also live in a world where Social Networking platforms are becoming media companies right before our eyes. Media companies are often blind to this, allowing Social Networks to build a brand on the backs of their content with the lure of more eyeballs. A lot like Newspapers lost their content to the open web many years ago, Broadcast Media companies are in danger of losing their compelling content to Social Networks with the false hope of future monetization.  Suppose Burst had a solution; suppose we facilitated compelling content, which enabled you to monetize new inventory and leverage Social Networks as spokes, not hubs. Does it make sense to talk more about that? Drop us a note to talk more

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Coach Belichick mentioned one more key thing in that Q&A session. He spoke about a long list of players that had a few things in common: hard work, perseverance, adaptability, quiet confidence and a burning desire not to lose. Those are all traits of the Burst team. Media is an ever changing landscape and Burst partners with media companies to find new, innovative solutions for compelling video content and video monetization. We have a saying around the office: “The ball is on the ground” or “the puck is in the corner”.  Mobile Video is a tremendous opportunity. The ball is on the ground, are you ready to partner with us to go get it?

Meet with us at NAB booth #SL2425 to learn more. Schedule a time here.


Matt McGinty
VP, Sales & Marketing
Burst

Mobile Video is the New TV: Bursting with Fan Reactions

 

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As I spend a lot of time working with sports media companies, a lot of customers ask me what’s my favorite sports moment.  Yes, I’ve seen Game 7 at Yankee Stadium when the Red Sox finally reversed the curse.  I’ve seen Adam Vinatieri win a Super Bowl with a game-winning kick as time expired.

I’ve also watched the United States’ Golf team’s historic comeback vs. Europe in the Ryder Cup.  All great moments, for sure.  But I have to say, nothing gives me the chills more than watching fan reaction videos to these types of moments.  Why? Authenticity. The raw emotion that comes with a user-generated video is unparalleled.

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When the Patriots won the Super Bowl on Malcolm Butler’s improbable interception vs. Seattle last year (really, you don’t hand the ball off to Beast Mode in that spot?), fans were recording the moment on their smartphones.  And then when uploaded to YouTube, Twitter and Facebook these videos have a chance to go viral.  The shakiness of the video, the screaming (either happiness or tears), the raw emotion make me smile.

Last night was one of those moments.  Kris Jenkins from Villanova hit an amazing buzzer beater to win the National Championship last night and it spawned some amazing fan reaction moments that I can’t stop watching.  Burst, the mobile video platform is designed for you, the fan and the media company.  Burst is able to crowdsource this type of content on behalf of rights holders, curate it and integrate this authentic content into live broadcasts, digital platforms and social media.  I’ve picked out some of my favorite fan moments from the Villanova game here.  Sit back, watch and feel the chills.


Paul Levy
Founder & Chief Revenue Officer, Burst

Burst Teams with FOX SPORTS Australia

Bringing the Passion of Mobile Fan Video To Live Sporting Events

Burst, the mobile video technology platform that enables broadcasters, media companies, rights holders and brands to leverage the power of user-generated content (UGC), today announced that FOX SPORTS Australia is using the Burst platform to acquire, curate and deliver fan-created content for the network’s studio shows and live broadcasts of sporting events.

Through its partnership with Burst, FOX SPORTS will now be able to build stronger fan engagement and a better viewer experience in live sports broadcasting. Burst allows FOX SPORTS – and other broadcasters – to easily integrate UGC into their existing production workflows with minimal disruption. This capability gives FOX SPORTS the power to be first in the Australian sports market with engaging fan-produced content that can be quickly turned around during live broadcasts.

In pre-game and in-game promotions, FOX SPORTS will reach out to fans with incentive messaging that encourages fans to record unique, authentic video content from their mobile phones. That content is then easily uploaded via the Burst platform and injected into the broadcast feed or displayed in the venue. Uploads are simple and accomplished without fans needing to download an app to participate. As a result, fans can now play a personal role in the broadcast, studio show or in-venue production.

In the U.S., live sporting events are the one area that appears to be unaffected by the rise of streaming video on demand, according to the Nielsen “Year in Sports Media 2015” report. In fact, 95% of total sports program viewing happened live in Q4 2015, the report says. In a TV environment in which consumers have literally thousands of viewing options on multiple screens, Burst and its customers understand the opportunity live TV offers in building strong audience engagement through UGC.

Burst’s platform allows customers to build a rich inventory of new video that can be deployed and monetized immediately. Burst has offered a solution to the problem of content rights ownership for broadcasters by creating a process by which the fan assigns a right to the broadcaster to use his or her video as part of its terms of service. Because all owned content stays on the broadcaster’s Web and mobile properties, Burst helps broadcasters, rights holders and brands minimize viewer and revenue loss due to “leakage” to social media networks.

“The passion that user generated mobile video brings to a live TV broadcast production is unprecedented,” said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “Burst helps customers convey this passion in an authentic and energizing way and gives broadcasters, rights holders and venues an innovative method to create a new category of compelling content – real time fan video.”

Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcast Group, Fox Sports Australia, Horizon Media, NESN and Accuweather.

Mobile Video is TV

increase in mobile by 532%Welcome to the new media world where mobile video is TV. It is remarkable to think mobile video consumption has increased 532% since 2012 and is expected to grow 50% by 2019!  The convenience of watching television has now turned into an “on the go” activity; driven by first-person experiences.  Barry Diller talks with CNN in the following video.  He states, “Cable does not make sense anymore.”  Video can now be created and consumed on multiple devices, at any time, in any place.  It is no longer restricted to linear or DVR driven broadcast cable consumption. Viewers want to participate with first-person video experiences so they can self identify with the breaking news, weather or live-event. With Burst, you can make those experiences a reality without disrupting your existing workflows and despite limited resources. Burst moves curated, user-generated mobile video to broadcast television workflows – instantly!

We typically hear the following from our customers:

  • Producers/Editors: Anxious to provide compelling, first-person video content that drives engagement.
  • Innovation Leaders: Worried about finding cutting-edge technology to engage and monetize your audience.
  • Digital Strategists: Concerned with social media cannibalization & driving eyeballs and dollars back to your brand.
  • Ad Sales Leaders: Frustrated that you don’t have enough video inventory and sponsorships to sell.
  • Technology Leaders: Nervous about disrupting your existing infrastructure and workflows.
  • Social Media Experts: Eager to crowdsource social media content while also being sensitive to rights management.

 

Do any of these apply to you? Stop by NAB 2016 StudioXperience in the South Lower Hall, booth #SL2425 and tell us more!

Burst Names Matthew McGinty Vice President Sales and Marketing

McGinty to Build Sales and Marketing Organization for Mobile Video Innovator

Burst, the technology platform that’s helping content creators unlock the power of mobile video, today announced the appointment of Matthew McGinty as Vice President, Sales and Marketing. In this role, McGinty will be primarily responsible for worldwide direct, channel, inside and OEM sales, as well as the company’s complete marketing function.

Burst, which recently announced investments from Sinclair Broadcasting group, Inc. and Horizon Media, is moving quickly to build and scale its sales and marketing capabilities under McGinty’s leadership. The company is hiring aggressively in these areas, as well as product management and engineering, while building relationships around the world with broadcasters, cable companies, partners, content providers and advertising industry leaders.

“Matt’s experience in building high-powered sales organizations and customer success programs in the video and digital media industries is ideal for Burst at this point in our corporate story,” said Bryant McBride, Burst Chief Executive Officer and Co-Founder. “The broadcast and cable industries are in the midst of a radical transition from the old world of a limited number of cables channels and traditional content creation methods to a world in which viewers have millions of online, broadcast and mobile options and quality content can be produced more quickly than ever before. Burst is leading the way in helping broadcast and digital networks deploy the technology to take advantage of this shift.”

Previously, McGinty was Chief Operations Officer at GTxcel, a leader in high quality digital, mobile and content management solutions, where he was responsible for sales, market development, product, client services and customer success. He was promoted into that position from the role of Vice President, Sales and Marketing. Prior to GTxcel, McGinty was Vice President, Sales Strategy, Accounts and Client Services at Ramp Holdings, Inc., a provider of a next-generation media content platform that enables companies to easily manage live and on-demand video and audio content. Before his tenure at GTxcel, McGinty held management roles at FAST, which was acquired by Microsoft for $1.2 billion in 2008.

With more than 15 years of experience in sales, marketing, management and operations, McGinty has developed a depth of experience and relationships in the media and technology industries that aligns well with Burst’s immediate and long-term business goals. McGinty holds an MBA from Western New England University and a BSBA in Management and Computer Information Systems from Western New England University.

About Burst
Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, Horizon Media, NESN and Accuweather.

Burst Announces New Investment Round

Sinclair Digital Ventures, Horizon Media Lead Investment in Mobile Video Innovator

Burst, the mobile video technology platform that enables broadcasters, media companies, rights holders and brands to leverage the power of user-generated content (UGC), today announced that it has received equity investments from two strategic partners: Sinclair Digital Ventures, a wholly owned subsidiary of Sinclair Broadcast Group, Inc. (Nasdaq: SBGI), one of the largest and most diversified television broadcasting companies in the country, and Horizon Media, the largest and fastest growing privately held media services agency in the world. Burst will use the investment to extend its lead in helping customers navigate the dynamic mobile-to-television technology landscape. Terms of the investment round were not disclosed.

Leading media companies, such as Sinclair, use Burst to quickly capture, curate, broadcast and monetize the kind of UGC and controlled video content that consumers want. Whether content is sourced from reporters, stringers or social teams, the Burst platform is unique in that it facilitates the seamless acquisition of behind the scenes, authentic, raw mobile video of sports, breaking news, weather, concerts, social media and other events without disrupting existing workflows. With enhanced traditional linear feeds, live broadcasts, studio content and on-demand digital shows, Burst customers have increased their audience, content engagement and monetization of both broadcast and digital video delivery.

The Burst platform enables customers to upload mobile videos without an app download. Video is then quickly curated and published to linear television, social streams and digital platforms with just a few clicks. This speed and simplicity helps create a compelling new video engagement experience that builds brands through deeper fan engagement and differentiates companies as first-to-market video leaders. Additionally, Burst helps media companies and broadcasters build 100% new linear and digital video inventory quickly, easily and cost-effectively.

“Burst’s technology platform is the ideal catalyst for any video-driven organization that understands the massive change taking place in the broadcast and video media world today,” said Bryant McBride, Chief Executive Officer and Co-Founder of Burst Inc. “Sinclair and Horizon, visionary companies in their own right, understand the radical transition from a limited number of channels and traditional content creation to a world with millions of online, broadcast and mobile options and quality content that can be produced quickly and at scale. Burst is leading the way in helping media innovators take advantage of this market transformation.”

“Sinclair is deeply committed to delivering our content to our viewers via whatever means they choose to consume it – broadcast, online or mobile,” said Rob Weisbord, Chief Operating Officer of Sinclair Digital Group. “Burst is a must-have platform that will allow us to deliver incremental, relevant content quickly and efficiently, without disrupting our existing production workflows. It enables Sinclair to further tap the market emergence of millennials who are at the epicenter of mobile video consumption.”

“We are always looking to help brands to engage with consumers in a more authentic way,” said John Finger, Director of Business Strategy, charged with venture investments at Horizon Media. “User generated content that can be easily created, sourced, curated and deployed, is a huge opportunity for brands, and Burst has technology and skill to make it happen.”

About Burst
Burst (www.burst.com) is a leading mobile video technology company that is transforming the way people watch TV. The Burst platform is utilized by media companies, publishers and brands who want to leverage the power of both user-generated and controlled content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform.

About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world’s ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry’s leading trade association.
The company’s mission is “To create the most meaningful brand connections within the lives of people everywhere.” By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.3 billion and over 1,200 employees. The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

Burst and EVS put Tomorrowland fans in charge

Innovative workflow integrates user-generated content into broadcast streams

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Boston and Liège, Belgium, September 08, 2015 – Burst and EVS have completed another successful joint project at this year’s Tomorrowland – one of the world’s largest electronic music festivals held in Boom, Belgium at the end of July with simultaneous events happening around the world. The two technology providers built an innovative technical workflow which allowed user-generated content to be included into the festival’s broadcast feed. This project deepened their partnership of delivering robust, efficient mobile-to-broadcast workflows to some of the world’s biggest events.

As the ability to leverage user-generated content for broadcast gains popularity, Tomorrowland’s producers wanted to give the festival’s artists, social teams and attendees a chance to share their experience of the event. Burst and EVS’ technical solution allowed audiences to capture and upload videos without needing to download a mobile app. The Burst platform took the videos, automatically transcoded them into a broadcast-quality format and included them into the workflow for transmission. This allowed Tomorrowland’s technical teams to easily curate and publish content directly to the Burst On TV module within the broadcast workflow.

It also enabled the festival’s organizers to source relevant user-generated content on social media for inclusion in the broadcast. The solution works seamlessly with the EVS production systems through a unique integration with the flexible management tool XFile3. Videos can instantly be branded and integrated into the live broadcast in near real-time.

The EVS/Burst solution let fans attending the events happening simultaneously in Mexico and India also share media. Broadcast teams were able to quickly and easily take user-generated content from around the world and include it into the workflow. The flexibility to include content in this way gave viewers watching the broadcast at home a unique and engaging perspective of the festival.

“This year, Tomorrowland fans were able to share and consume videos in a way that’s never been possible before,” said Tim Graves, SVP of Product and Business Development for Burst. “Our partnership with EVS continues to grow and deepen as we work with broadcasters and live event producers to engage more audiences worldwide.”

Demonstrations of the Burst and EVS integrated mobile-to-broadcast solution will be available at IBC2015 at the EVS booth 8.B90.

TomorrowLand Press Release

VentureFizz: Breeders’ Cup Turns to Boston Startup for Fan Engagement Share

Monday Jun 29, 2015 by Josh Boyle – Director of Community & Marketing, VentureFizz

Many people say horseracing is a thing of the past. A sport no longer enjoyed by the masses and one that doesn’t have a long lifespan ahead.

Those of us who love to take in a day at the track, a weekend in Saratoga or a trip to Churchill Downs won’t deny that it’s a niche interest, but also wish others would experience the buzz and energy around a day at the races.

American Pharoah’s historic achievement winning the Triple Crown this year has put a spotlight on the sport, but like anything else it needs to be properly leveraged. Specific measures need to be taken in order to fully capitalize on the attention and opportunity at hand. One such measure has been taken and it involves a Boston startup.

The Breeders’ Cup, the unofficial end and culmination of the thoroughbred-racing season, has turned to Boston-based startup, Burst, to increase fan engagement and build off the excitement the 2015 Triple Crown run provided.

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Burst, founded by Bryant McBride, Paul Levy and Tracy DeForge in 2011, is a mobile video platform that enables users (fans, employees and/or reporters) to capture authentic video, automatically upload it to the cloud, and then directly integrate the content into broadcast TV, social web or in-venue screens in near real-time. Last summer Burst announced their first major television partnership with NESN, who brought User Generated Content (UGC) onto live Red Sox and Bruins broadcasts.

Last week, Levy told me since the NESN deal Burst has several similar partnerships with the likes of Fox Sports, VH1 and several news stations pulling UGC for various weather coverage.

I asked Levy how this all came about with the Breeder’s Cup.

“I was introduced to a few folks just before the Kentucky Derby. As the excitement grew throughout the Triple Crown run we talked about partnering. Once American Pharoah capped it off, NBC and The Breeders’ Cup knew they had to find a way to leverage the opportunity and bring racing to the forefront. It came together very quickly from there.”

The partnership officially kicked off on June 13th at Churchill Downs in Kentucky where the Breeders’ Cup Challenge Series (a series of qualifying races leading up to the championship in October) was taking place.

Through the partnership, fans at the racetrack and around the world were able to upload and share their videos and personal experiences on NBC Sports during the live broadcasts, helping to expand coverage beyond the racetrack and more fully capture the fan experience. This type of footage provides a more realistic fan experience than what is typically seen on television.

“We are excited to help offer our viewers a part of the race-day experience as captured by fans in attendance,” said Rob Hyland, coordinating producer of NBC Sports Group’s horseracing coverage in a statement. “As we saw when history was made at the Belmont Stakes, fans and viewers enjoy sharing their big-event memories via social media. We will continue that experience-sharing with Burst throughout the Breeders’ Cup Challenge Series this summer and fall.”

Peter Rotondo, VP of media and entertainment at the Breeders’ Cup added, “The average horserace is two minutes long, yet there is so much more to the overall race-day experience.”

Burst, Breeders’ Cup and NBC are providing an opportunity to those who have never been at the rail for a race to better understand and feel the energy and excitement around horseracing and the entire race-day experience altogether.

In addition to this being Burst’s first activation for a horseracing event, the partnership with the Breeders’ Cup is the first time Burst fan-generated videos will be shared nationally through NBC Sports. Fans both home and at the track are able to shoot and upload videos of their experiences and share them directly with NBC Sports via a link, without requiring the fan to download an app to participate.

Furthermore, Burst provides a valuable content opportunity beyond fans, in a more controlled sense, allowing employees and insiders (in this case trainers, jockeys and other track personnel) to share special, behind-the-scenes moments.

Following the Churchill Downs activation, there will be six additional Challenge Series races that will be powered by Burst, as well as the Breeders’ Cup World Championships, to be held Oct. 30 and 31 at Keeneland.

Beyond this partnership Levy tells me there’s a lot on tap for Burst. “Over the next six to nine months we’ll be moving into other areas. While continuing to create partnerships with other major networks, we’ll also be looking at colleges and live events,” he told me.

While there’s an opportunity for many industries and verticals to utilize Burst and more specifically, user generated content, the need for a better in-venue experience for sports events, overall, is dire. Even the untouchable NFL, struggling with attendance concerns, is seeking in-stadium fan experience solutions. If Burst can continue to create solutions to a problem facing the multi-billion dollar sports industry, they’ll not only make a lot of wealthy franchise owners happy (and richer), but will also become a leader in the growing sports technology space in Boston and beyond.

See full article here: http://venturefizz.com/blog/breeders%E2%80%99-cup-turns-boston-startup-fan-engagement

SVG: Breeders Cup Taps Burst to Distribute User-Generated Video Content via NBC Sports

Published: Friday, June 12, 2015 – 9:00 am
The Breeders’ Cup has announced a new partnership with Burst, a mobile video platform that enables users to capture and share video in real time, for the 2015 Breeders’ Cup World Championships and select Breeders’ Cup ‘Win & You’re In’ Challenge Series races. The first activation will take place June 13 at Churchill Downs in conjunction with the legendary racetrack’s first night-time horse racing program this year. Through this partnership, fans at the racetrack and around the world will be able to upload and share their videos and personal experiences on NBC Sports during the live broadcasts, helping to expand coverage beyond the racetrack and more fully capture the fan experience. In addition to this being Burst’s first activation for a horse racing event, the partnership with the Breeders’ Cup is the first time Burst fan-generated videos will be shared nationally through NBC Sports.
“The average horserace is two minutes long, yet there is so much more to the overall race-day experience,” says Breeders Cup VP of Media and Entertainment Peter Rotondo. “At the biggest events, such as the Breeders’ Cup World Championships, there are numerous hospitality offerings, fashion moments and entertainment performances, in addition to the athlete’s pre-race activities of saddling the horses and prepping the jockeys that beg to be seen and captured. The partnership with Burst enables us to easily share these moments, further engaging fans and providing them with the opportunity to be featured on national television.”
On the evening of June 13, fans both home and at the track will be able to shoot and upload videos of their experiences and share them directly with NBC Sports via a link, without requiring the fan to download an app to participate. In addition to the fans, trainers, jockeys, and other track personnel with exclusive access will be able to upload videos, allowing them to share special, behind-the-scenes moments from the jockey room, stables, paddock area, and even horseback, with millions of viewers. Following the Churchill Downs activation, there will be six additional Challenge Series races that will be powered by Burst, as well as the Breeders’ Cup World Championships, to be held Oct. 30 and 31 at Keeneland.
“User-generated content unlocks a huge opportunity for innovative brands like the Breeders’ Cup and media leaders like NBC to leverage content from their own audience,” says Burst CEO and Co-Founder Bryant McBride. “While the complex technology infrastructure required for upload, management and curation have made it difficult for most to maximize the potential for viewer engagement, we are thrilled that the Burst platform is now allowing the Breeders’ Cup to make history in the sport and truly capture the energy and passion of its active fan base.”
In late 2014, the Breeders’ Cup announced a 10-year extension of its partnership with NBC Sports, which has utilized its horse-racing coverage to drive online video consumption and grow its social media presence.
“We are excited to help offer our viewers a part of the race-day experience as captured by fans in attendance,” says Rob Hyland, coordinating producer of NBC Sports Group’s horse racing coverage. “As we saw when history was made at the Belmont Stakes last weekend, fans and viewers enjoy sharing their big-event memories via social media. We will continue that experience-sharing with Burst throughout the Breeders’ Cup Challenge Series this summer and fall.” See full article here: http://sportsvideo.org/main/blog/2015/06/breeders-cup-taps-burst-to-distribute-user-generated-video-content-via-nbc-sports/

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