iPhone Sharing With just a few taps of the fingers, personal updates, breaking news, and unique reactions to just about anything are circulated using mobile technology. Your own opinions can be shared with ease, and sometimes this can happen even before the media has a chance to cover the topic you’re posting about. In this way, everyone has the capabilities of being a broadcaster.

Top news stations have to compete against personal Facebook and Twitter users to be the first ones to announce breaking news. The first person that holds the news is the one that wins in the competitive world of broadcasting.

Although heightened competition due to the ubiquity of social media may seem like a bad thing for news broadcasters, tapping into this user generated content can be a great tool for them. There is no way that a broadcaster can be in every place at once, and regardless of the size of the team news stations are able to employ, they are bound to miss something.

However, there are mobile device users in just about every place imaginable. In fact, much of the population tends to be glued to their mobile devices. Although not necessarily covering “breaking” news, there is the infamous girl who spent more time taking selfies during this year’s NYC half marathon than actually running in it. She chose to broadcast her own personal experience of a major event to the public with a couple of clicks on her cell phone, providing followers of the event with a completely different, and otherwise most likely unknown, view of the NYC half: http://elitedaily.com/humor/runner-takes-selfies-front-hot-guys-nyc-half-marathon/.

Or, simply pay attention the next time you see the cameras pan around the crowd of spectators at any live sporting event, and then try to count how many have their cell phones out – it’s virtually impossible. Red Sox Fans on Mobile

If broadcasters choose to use these spectators as their own “personal” broadcasters, they will be able to tap into the content that usually goes straight to social platforms, and they will have access to far more material and much greater coverage than was previously within their reach.

How do broadcasters actually make this happen?

They ask the public for this already existing data: user generated content. Subsequently, by showcasing user-generated content to the public, broadcasters are able to grow their brand and dramatically increase their range.

Your brand is dominated by what people are saying about you. If the public appreciates your station as the go-to hub for the fastest and most reliable news, your brand is elevated. Therefore, tap into this social media driven world so that you are able to be the news expert of all things in real-time by incorporating your audience into the broadcast.

Bryant SOI2014Burst’s CEO and co-founder Bryant McBride participated on a venture capitalist panel at last week’s BostInno’s State of Innovation 2014 event. Flanked by two other successful entrepreneurs, Brent Grinna, CEO and founder of EverTrue, and Andy Palmer, CEO and co-founder of Tamr, the three entrepreneurs were pitted against venture capitalists Ryan Moore, Jeff Fagnan, and Lee Hower. The moderator of the “State of Innovation in Venture Capital” panel, Greg Gomer, asked probing questions about whether or not a bubble existed in the world of startup funding and led interesting discussions about the entrepreneurial world, taking into consideration where and how venture capitalists are a part of it.

In response to Gomer’s question regarding the presence of a “bubble” in startup funding, Bryant discussed how nowadays “the bar is higher.” Bryant made the comparison between startups and babies and stated, “As an entrepreneur, first and foremost, you’ve got to take care of your baby… And creativity is so much of this game.”

Bryant also provided the audience with a summary of the trends that make it tougher for current entrepreneurs:

- The exponential increase in startups that makes it more and more difficult to set apart who you are and what you’re doing from the rest
- The amount of money that you need to get underway
- The realization that “98% of us aren’t rocket ships,” and that “you’ve got to grind” in order to achieve success

Here is BostInno’s coverage of the event’s VC panel:

Boston-Fans There are countless amazing aspects of any sporting event: the buzzing excitement upon entering a ballpark or stadium, the athletic talent on display, the competitive and determined natures a high intensity game inspires (the list goes on). But there is one component of sports that we should be admiring in particular, and that the media should be better utilizing: the fans.
A great deal of where professional sports are today can be contributed to the passionate, die-hard fans supporting their favorite teams and athletes. Athletes garner their fame largely due to their dedicated fan-base, and it is those fans that create such a “hype” surrounding each of their favorite athlete’s games.

I remember the very first basketball games I attended with my dad in Madison Square Garden to cheer on the Knicks. Never failing to beg him to buy me an obscenely large bag of cotton candy (the overpriced one with the ridiculous looking hat attached, of course), and always on my feet booing the opposing team’s free throws to the best of my ability, being a part of the crowd was incredible. Decked out in gear, face paint, and bearing signs, the fan support was insane. Everyone loved cheering his or her team on towards victory.

Now fast-forward to the arrivals of Facebook, Twitter, Instagram, etc. A fan’s current experience is largely dominated by posting endless amounts of videos and photos on social media — sharing their personal experiences with the rest of the world. If you’re at a baseball game, why just have the pride you show in your team by screaming at the top of your lungs limited to the people in the seats around you? With the resources available, why not also broadcast it to your family, friends, and the rest of the world?

This is exactly the kind of behavior every fan now participates in, but what is the next step in taking the game-day experience to a whole new level? Answer: actually incorporating the fans into the game broadcasts. Fans are already promoting their team spirit in thousands of different ways, and they are capturing it on their mobile devices. If the media simply taps into this user generated content that is circulating social media sites, and gives fans an outlet to share their experiences with the world, then there is the birth of an incredibly different and exciting type of audience and visual experience in the world of sports.

Burst Unlocks Fan Engagement with New Mobile-to-Live TV Broadcast Platform

Partners with NESN to create TV history by enabling fans to share videos during Red Sox telecasts and see themselves on TV

June 4, 2014 – Boston – Burst, the technology platform that’s helping content creators unlock the power of mobile video, today unveiled the latest version of the Burst platform. Burst now enables media companies to seamlessly crowd source user-generated mobile video and deliver this content directly into live television systems – without requiring consumers to download an app. As part of the introduction of this platform, Burst also announced an innovative integration with NESN, New England’s most watched sports network, that enables the network to showcase fan videos during live Boston Red Sox telecasts within minutes of fan submissions.

The convergence of consumer smartphone adoption, real-time news and information consumption via social channels and the growth in mobile video creates a perfect opportunity for broadcasters to drive tune-in and engage viewers in new, innovative ways. However, the complexities associated with mobile video collection, management, integration and distribution have made it nearly impossible for most media companies to engage audiences, integrate, curate and monetize user-generated content. To date, file upload, content management and curation, especially for user-generated video, has proven too burdensome and complex.

Burst solves these challenges by providing a cloud-based framework for users to quickly capture and share video directly to media companies who can seamlessly publish them to all screens. The Burst platform is a low-cost way for broadcasters, publishers and other content creators to generate incremental video inventory for consumption on all devices. It’s currently helping some of the world’s largest media companies create, curate, deliver and monetize mobile video. Prior to launching this platform, Burst built a mobile app that made it simple and easy to share mobile video. With the introduction of the mobile-to-live TV broadcast platform, it is continuing its focus on making mobile video easier to use and manage.

“Mobile video opens up a huge opportunity for media companies to leverage content from their own audience, yet the complex technology infrastructure required for upload, management and curation have made it difficult for most to maximize the potential for viewer engagement. We designed the Burst platform to help broadcasters and publishers overcome these challenges and engage with their audiences like never before,” said Bryant McBride, CEO and co-founder, Burst. “Burst is thrilled to serve as the bridge between mobile phones and broadcast TV to enable a new era in broadcast—engaging fans and publishing user-generated content in near real-time. This is creating TV history.”

By leveraging the Burst platform, NESN can manage and showcase videos from Red Sox fans watching the games live at Fenway Park, in communal settings at bars and restaurants, at home or on college campuses, or while traveling anywhere in the world—an opportunity for up to one million potential viewers to share content for public broadcast. To submit videos, fans can visit NESN.com/OnTV or text keyword ONTV to 536536.

“Mobile presents a huge opportunity for us to engage with fans and provide an interactive experience for our audience,” said Joseph Maar, NESN’s vice president of programming and production, executive producer. “By leveraging Burst, we can showcase an unlimited range of unique replay angles shot by fans at the game or include reactions from fans watching elsewhere. We chose Burst because it’s the ideal platform to bridge between mobile video and broadcast TV without the need to download a third party app.”

To learn more about the mobile-to-broadcast platform, or to sign up for a free trial, please visit Burst.com.

About Burst

Burst is a leading mobile video technology company that helps content creators unlock the power of mobile video. The Burst platform is utilized by media companies, publishers and brands who want to leverage the power of both user-generated and “controlled” content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform.
About NESN

NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. Celebrating 30 years in 2014, the network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the 8th Most Valuable Sports Business Brand in the world. NESN.com is the most visited regional sports network website in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).



Mary Meeker’s always prescient report on the media/digital ecosystem landed in everyone’s inbox with the usual fanfare last week. As usual, she was able to take many complex data points, trends and arrange them in a digestible manner that has become her hallmark. This year two slides in particular jumped out at me. One was the $30 BB opportunity in mobile and internet advertising that will catch up to the migration of eyeballs that are consuming increasingly more digital content on mobile devices than in print, radio, and T.V. That digital data represents a 36-48 month opportunity that will be fiercely contested as advertisers monetize mobile videos. The other slide that foreshadows what is to come illustrates how millennials are watching less live T.V. than non-millennials. Just as newspapers saw storm clouds on the horizon, T.V. broadcasters should take heed that there are signs that their audience and engagement are about to change-and fast. The efforts of the networks to “eventize“ (Ad Age ) TV toward meaningful live TV is a first effort towards addressing the issue, but more fresh thinking is needed to head off the problem. In short, the T.V. broadcasters must find a way to make T.V. “talk back” to younger viewers; just like YouTube. Younger viewers expect a level of interaction that T.V. is not, but must deliver. Mobile millennials, and all of us tethered to mobile devices, 24/7, will look to new and innovative ways to be part of, and contribute to the broadcast. Traditional “lean back” entertainment as we know it, is about to get pushed out of the easy chair…

Bryant McBride, CEO


audience-participation-games-300x200Media is now available in many different formats – television, radio, internet, mobile, cell phone, tablet – because of this development of new media, broadcasters now need to find new ways to reach out to their audience and really connect with their viewers. Since people are always on the go, they want to be able to receive their news and updates from wherever they are.  Having an accessible outlet on the go is a must – social televisoin is ariving

” ‘Social television‘ constitutes a fundamental shift in how people interact and socialize around audiovisual content…Features in social TV include remote talking or chatting while watching a television program, content-aware lists that show what your friends are watching, sharing and recommendation of video material based on social network statistics and trends, and easy accessible Twitter streams associated with a particular program. These changes also led to reinventing the very concept of audience.”

In this present day, the audience wants to be able to partake in the broadcasting world – they like to be able to feel as though they’re contributing something to society.  Social media has transformed our society in this way because more and more people are expecting to become involved in the conversation – even if that conversation is with a company. Because of this, generating audience participation is crucial in surviving as a broadcasting station or successful company.  You have to enable your audience to “become part of the conversation” in order to successfully generate publicity.

“Social media are providing instant feedback to television executives about the level of acceptance of the programs as they are broadcast, also becoming a thermometer to measure the level of audience engagement.”

Some user generated content campaigns have been a success – for example, Doritos enabled users to submit their own content that could potentially be featured on the Super Bowl commercial.  However, what was excellent about this particular strategy, was that they had users create their own commercial and they would then fund the winner to create the Super Bowl commercial.  Not only did this provide excellent publicity for Doritos, but it also gave them a lot more user generated content that could then go towards promoting their company.

“Television” is benefiting from the advantages provided by the Internet, incorporating online services and using the web as a new channel to enhance
viewers’ participation.”

How will your company leverage user generated content, social media and television to enhance audience engagement and build brand awareness? Be sure to leave your ideas in the comments section below!

NESN“NESN, New England’s most watched sports network, announced during Tuesday night’s Red Sox game that it became the first network to introduce an innovative new feature showcasing fan-shot videos during live game telecasts. In addition to the game telecast, NESN will show fan videos during Red Sox postgame shows, “NESN Sports Today” and the next day’s pre-game show. NESN plans to integrate a wide range of replay angles by fans shooting game action from their seats at Fenway Park or on Red Sox road games. The network will also…..”

Read more at: http://nesn.com/2014/05/nesn-to-integrate-fan-videos-into-live-red-sox-game-telecasts/

tv-is-king-1024x456Is television still king?  Yes, we believe it is.  However, we believe that a digital marketing plan must also be developed in order to fully-reach your audience.  Many television viewers are on their smart phones while watching television, forcing marketers to search for new ways to grab hold of their audience and target them from both devices simultaneously.

People have gone from actually sitting in front of a television to watch shows when they air to making sure shows are recorded to watch at their convenience. Oh, and they also avoid commercials whenever possible.”

This change in consumer behavior leads companies to search for new ways to interact with their target audience.  Companies can no longer depend upon viewers to sit through the commercials, to watch their program, with their undivided attention.  Instead, they have to target a consumer interaction in different forms – namely, user generated content (UGC).

UGC enables brands and broadcasters to:

  • Connect with their audience on more of a personal level
  • Listen to the needs and desires of their users and how you are able to make that user experience better for them
  • Enrich their target audience’s experience
  • Leverage affordable media and content, saving brands both time and money

“We’re not saying television is dead – considering its reach and fact that everyone still uses it – it’s not going anywhere anytime soon. However, there is a shift in advertising”

One of the best thing about UGC is that it works no matter the size of your marketing budget – big or small.  UGC enables your consumers to have their voice heard and positions your company in a light that places you in an interactive role within your community.

In running a user-generated content community, not only will your brand or broadcasting station be able to interact and develop a personal relationship with your target audience, but you are also receiving access to new pieces of content on a consistent basis, for basically no cost.

Additionally, UGC provides broadcasters and networks with the ability to report in real-time since they have a community with their eyes everywhere.  It’s impossible for a news station to be where the action is 24/7.  However, it is possible for them to employ users to provide content for their broadcast, on a basis that contributors will receive credit for such a contribution.

The bottom line is this: your fans are already contributing billions of pieces of information per day on social media sites.  Opening the doors to UGC is a cost-efficient and community-building way to bridge the gap between your brand and consumers.  If you don’t do it, another company will – perhaps your competitor.


download (33)Comfortable on the couch or currently on the road, but you need to look something up? Just pull up the internet on your mobile phone.

By now I’m sure most of us are very familiar with the expression “Just Google it.”  It’s our go-to in life when we’re searching for a specific piece of information.  With millions upon millions of pieces of information at our disposal on the World Wide Web, we’d be crazy not to utilize this resource for the answers we seek.

In this digital world, we enjoy being “plugged-in” and “in the know.” If something is occurring in the digital world, we want to know at that moment – we don’t want to wait until hours later once the news is already considered “old” and no longer “breaking.”

So what does this mean for businesses? That there’s a goldmine in digital marketing.

If businesses and broadcasters wish to reach their target audience, they need to go online.  DVR is making it difficult for television advertisers to have as successful of an impact as they once did, in order for both advertisements and the news to reach their audience, they must be available online so that they can be access from anywhere – laptop, desktop, tablet and mobile.  Being omnipresent is key in connecting with today’s target audience.

Check out a few interesting stats:

  • Consumers who receive email marketing spend 83% more when shopping
  • Companies that generate more than 1,000 Facebook likes also receive nearly 1400 website visits a day.
  • 59% of consumers use Google every month to find reputable, local business
  • 48% of consumers say that if they arrive on a business site that isn’t working well on mobile, they take it as a sign of the business not caring

The digital world is a consumer’s first go-to response when they need to find information – is your company successfully creating a digital footprint?

Vertical Video Syndrome is a very serious condition, but it can be cured!

For more information:
Contact us at info@burst.com
Burst.it, LLC
184 High Street, Boston, MA 02110
tel: (617) 977-9500
fax: (617) 995-0911