In the following article, ‘Rights Mgmt. Is Key To Video Monetization’ Mary Collins says that “In order to monetize a video asset you have to hold the rights to sell it.” Here at Burst, we completely agree with what Mary Collins has to say. She mentions an interesting analogy stated from Tom VanBenschoten, VP of Edge Technology’s media practice. VanBenschoten compares media rights ownership to the Green Monster at Fenway Park. This analogy shows the hardship as well as possible opportunities that TV stations face today when trying to best monetize their video content. Burst wants to give you that opportunity to hit a home run way over that Green Monster so that you can fully monetize on all of your media content.

Contact us to help you get over that wall of hardship today!