It’s no surprise to us here at Burst that audiences prefer user-generated content (UGC) over traditional content. According to a recent article published on, a study put on by Jukin Media shows that ads involving UGC are perceived as more memorable, unique, authentic, and relatable than traditional video ads. UGC has quickly become the hottest form of content on the web and businesses are starting to realize the impact UGC-focused ads have on revenue.

From product reviews on Amazon to the adorable puppy photos shared on Facebook, UGC is a powerful tool that helps businesses connect with their audience and reach them in a more organic, authentic way. With an average of 60 million images uploaded to Instagram daily, UGC is one of the most scalable and low-cost ways for businesses to increase engagement and drive revenue across the web.

So why do local broadcast stations, brands, and digital-first publishers turn to Burst for their UGC needs? Here are just a few reasons why:

Burst Platform Advantages:

First-Party Data: Burst enables you to truly connect with your audience and facilitate the acquisition of first-party data, allowing you to obtain deeper audience insights.

Additional Revenue Opportunities: Burst gives local broadcast stations, brands, and digital-first publishers the ability to integrate digital ads and sponsorships directly into the viewer experience without adding any extra steps.

Increased Audience Engagement: Burst gives audiences the opportunity to participate in the storytelling and the ability to drive engagement with authentic, rights approved user-generated content.

Efficient, AI-assisted Curation: The Burst cloud platform contains smart algorithms that enable users to quickly find the best media from all of the submissions they have received and efficiently distribute them across all channels — TV, digital, and social.

Click below to learn more about how you can add efficiencies to your mobile content workflows, generate additional revenue opportunities with UGC, and create deeper engagement with your audience.

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