User-Generated Content continues to spread into all types of marketing and digital campaigns. User-Generated Content (UGC) is a simple and effective way for marketers and brands to spread excitement about their product and core values. By embedding call to actions into UGC drives your visitors, readers, and customers to desired pages and actions. If done right, these types of call to actions are considered less intrusive and can be more effective in converting customers.

UGC is a great way to create engaging galleries of content – customers and users enjoying your product, promoting your core values and demonstrating their passion for your brand. UGC gives consumers the information they need to make informed purchase decisions. What’s more, it’s fresh, fast, and ever-expanding. Good UGC converts into engagement and ultimately sales. 

UGC Supports Engagement and Sales –

– Sites with featured UGC saw a 20% increase in return visitors.

– Those sites also saw a 90% increase on the time spent on the site.

48% of customers say that UGC is a great way to discover new products.

– UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it.

84% of Millennials say that the user-generated content on company sites has at least some influence on what they buy.

64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision.

93% of consumers find UGC to be helpful when making a purchasing decision.

UGC is a powerful medium for driving awareness, engagement, and sales.

To get the most out of your UGC efforts, use Burst to manage all aspects of your UGC program.

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