With just a few taps of the fingers, personal updates, breaking news, and unique reactions to just about anything are circulated using mobile technology. Your own opinions can be shared with ease, and sometimes this can happen even before the media has a chance to cover the topic you’re posting about. In this way, everyone has the capabilities of being a broadcaster.
Top news stations have to compete against personal Facebook and Twitter users to be the first ones to announce breaking news. The first person that holds the news is the one that wins in the competitive world of broadcasting.
Although heightened competition due to the ubiquity of social media may seem like a bad thing for news broadcasters, tapping into this user generated content can be a great tool for them. There is no way that a broadcaster can be in every place at once, and regardless of the size of the team news stations are able to employ, they are bound to miss something.
However, there are mobile device users in just about every place imaginable. In fact, much of the population tends to be glued to their mobile devices. Although not necessarily covering “breaking” news, there is the infamous girl who spent more time taking selfies during this year’s NYC half marathon than actually running in it. She chose to broadcast her own personal experience of a major event to the public with a couple of clicks on her cell phone, providing followers of the event with a completely different, and otherwise most likely unknown, view of the NYC half: http://elitedaily.com/humor/runner-takes-selfies-front-hot-guys-nyc-half-marathon/.
Or, simply pay attention the next time you see the cameras pan around the crowd of spectators at any live sporting event, and then try to count how many have their cell phones out – it’s virtually impossible.
If broadcasters choose to use these spectators as their own “personal” broadcasters, they will be able to tap into the content that usually goes straight to social platforms, and they will have access to far more material and much greater coverage than was previously within their reach.
How do broadcasters actually make this happen?
They ask the public for this already existing data: user generated content. Subsequently, by showcasing user-generated content to the public, broadcasters are able to grow their brand and dramatically increase their range.
Your brand is dominated by what people are saying about you. If the public appreciates your station as the go-to hub for the fastest and most reliable news, your brand is elevated. Therefore, tap into this social media driven world so that you are able to be the news expert of all things in real-time by incorporating your audience into the broadcast.