Comfortable on the couch or currently on the road, but you need to look something up? Just pull up the internet on your mobile phone.

By now I’m sure most of us are very familiar with the expression “Just Google it.”  It’s our go-to in life when we’re searching for a specific piece of information.  With millions upon millions of pieces of information at our disposal on the World Wide Web, we’d be crazy not to utilize this resource for the answers we seek.

In this digital world, we enjoy being “plugged-in” and “in the know.” If something is occurring in the digital world, we want to know at that moment – we don’t want to wait until hours later once the news is already considered “old” and no longer “breaking.”

So what does this mean for businesses? That there’s a goldmine in digital marketing.

If businesses and broadcasters wish to reach their target audience, they need to go online.  DVR is making it difficult for television advertisers to have as successful of an impact as they once did, in order for both advertisements and the news to reach their audience, they must be available online so that they can be access from anywhere – laptop, desktop, tablet and mobile.  Being omnipresent is key in connecting with today’s target audience.

Check out a few interesting stats:

  • Consumers who receive email marketing spend 83% more when shopping
  • Companies that generate more than 1,000 Facebook likes also receive nearly 1400 website visits a day.
  • 59% of consumers use Google every month to find reputable, local business
  • 48% of consumers say that if they arrive on a business site that isn’t working well on mobile, they take it as a sign of the business not caring

The digital world is a consumer’s first go-to response when they need to find information – is your company successfully creating a digital footprint?