Easy integration with Avid, Adobe key give Burst a market advantage
The below has been re-shared from Sports Video Group News – Read the full article posted here.
When Burst came onto the scene the social video scene was in a relatively nascent stage when it came to its use within a professional video production. One of the reasons? There was no simple means to get content from a device like a cellphone and then directly on to air. The Burst platform changed all that, creating a mechanism to allow for user generated content to be passed directly into editing and replay systems that are at the core of a TV production. Today the company works with companies like NESN, Sinclair Broadcast, MTV, TSN and more. Paul Levy, COO and co-founder, offers his thoughts on the current state of Burst, its latest offerings, and social video.
Burst was a trailblazer when it comes to integrating content captured on a mobile phone or device within a live broadcast. What do you see as some of your advantages in the marketplace compared to the competition?
Real-time Commercial seems like a very cool offering in a world looking for fresh new approaches to advertising. Can you discuss how that came about and what the reaction has been?
And obviously the OTT market is also expanding your opportunities to help organizations enhance an offering. Where do you see Burst fitting into the OTT content creation marketplace
You also have plenty of great partnerships. What are some examples of how those help users get the most out of the Burstplatform? And how can new potential partners get in touch
Basically, we engage with great partners so that our customers can better engage with their audiences. We currently have direct integrations with Adobe, Avid, Evertz, EVS, and NewTek. And our Avid Alliance partnership is an excellent example of how two companies can work together to the benefit of their combined user base.
By seeking out the leading companies in the video industry and working closely to integrate Burst into their environments, we make it easy for customers to jump start their mobile-video capabilities in a way that is fast, simple and immediately productive. We are always on the lookout for the next great partnership and potential partners should feel free to connect with us on our web site at www.burst.com.