BOSTON, October 29, 2019 – Burst, the leading technology platform dedicated to helping broadcasters acquire, manage and distribute user-generated content, today announced that it has reached a significant content milestone with Sinclair Broadcast Group (NASDAQ: SBGI).  Utilizing the Burst platform, Sinclair has received approximately 1 million pieces of user-generated content from its audience.  This achievement shows the power of two-way engagement with the audience via Burst and how it can transform a newsroom.

“Burst has opened a whole new world of viewer engagement not just for Sinclair but for the industry,” said Scott Livingston, Senior VP News of Sinclair. “The ability for our local viewers to seamlessly make themselves part of a station broadcast gives them the unique opportunity to engage with our newscasts and turn personal media devices into engagement on television and all screens. Beyond traditional user-generated content concepts, we are currently co-developing new ideas with Burst to extend consumer engagement and create new business opportunities.”

Sinclair uses Burst as its core platform to manage its mobile video, whether it is video shot on smartphones by its own reporters and contributors or user-generated content provided by its local viewers.  Burst has developed a proprietary technology and workflow that enables the local Sinclair stations to acquire, curate and distribute this content with speed and precision. Sinclair then packages the curated content into valuable, brand-safe advertising inventory across its linear and digital platforms. 

“We are proud that Burst’s technology and customer success efforts have helped Sinclair achieve this significant milestone.  As Sinclair takes full advantage of the Burst platform, its network of local stations has uncovered a rich new source of rights-controlled content that not only helps boost viewer engagement but is easily monetized,” said Bryant McBride, Founder and CEO, Burst. “Sinclair has been a great partner and customer of Burst,  and we look forward to pushing the envelope of what is possible in terms of viewer engagement for Sinclair over the next several years.”

About Burst
Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers and media companies manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcast Group, Gray Media Group,, JP Morgan Chase and Boston Properties.

Click below if you would like to learn more about this unique partnership or if you would like to learn how you can leverage the power of UGC with the Burst Mobile Content Platform

Schedule A Demo