VROOM VROOM!

 The 101st running of the Indianapolis 500 came and went with a roar right before our eyes! If you weren’t one of the lucky ones to experience the thrill and excitement of the race, Burst has you covered. Over Memorial Day Weekend, the Indianapolis Motor Speedway (IMS) used Burst to collect more than 1,000 photos and videos at a host of events leading up to and throughout the Indy 500. Promotions with calls to action were placed on video “big boards” inside Indianapolis Motor Speedway and across IMS’s social channels encouraging race fans to submit video of their Indianapolis 500 experiences. Highlighted in the videos below are examples of the ‘Big Board’ call to action asking for fan submissions, and the resulting fan engagement through using Burst. 

Race fans used Burst at almost every race event, below are some of the most popular events where Burst was utilized:

  • Miller Lite Carb Day
  • Historic Race Car Exhibition
  • Tag Heuer Pit Stop Challenge
  • The Steve Miller Band Concert
  • Autograph Session at the Pagoda House
  • Historic Race Car Laps
  • Chevy Consumer Laps
  • Dustin Lynch Concert
  • Keith Urban Concert
  • Borg-Warner Trophy March To The Bricks Parade
  • Celebrity Red Carpet – Jake Gyllenhaal Sighting
  • Pre-Race Logistics
  • 101st Running of the Indy 500 – Presented By PennGrade Motor Oil

Check Out Some Burst Favorites From Various Events Below: