Burst Unlocks Fan Engagement with New Mobile-to-Live TV Broadcast Platform
Partners with NESN to create TV history by enabling fans to share videos during Red Sox telecasts and see themselves on TV
June 4, 2014 – Boston – Burst, the technology platform that’s helping content creators unlock the power of mobile video, today unveiled the latest version of the Burst platform. Burst now enables media companies to seamlessly crowd source user-generated mobile video and deliver this content directly into live television systems – without requiring consumers to download an app. As part of the introduction of this platform, Burst also announced an innovative integration with NESN, New England’s most watched sports network, that enables the network to showcase fan videos during live Boston Red Sox telecasts within minutes of fan submissions.
The convergence of consumer smartphone adoption, real-time news and information consumption via social channels and the growth in mobile video creates a perfect opportunity for broadcasters to drive tune-in and engage viewers in new, innovative ways. However, the complexities associated with mobile video collection, management, integration and distribution have made it nearly impossible for most media companies to engage audiences, integrate, curate and monetize user-generated content. To date, file upload, content management and curation, especially for user-generated video, has proven too burdensome and complex.
Burst solves these challenges by providing a cloud-based framework for users to quickly capture and share video directly to media companies who can seamlessly publish them to all screens. The Burst platform is a low-cost way for broadcasters, publishers and other content creators to generate incremental video inventory for consumption on all devices. It’s currently helping some of the world’s largest media companies create, curate, deliver and monetize mobile video. Prior to launching this platform, Burst built a mobile app that made it simple and easy to share mobile video. With the introduction of the mobile-to-live TV broadcast platform, it is continuing its focus on making mobile video easier to use and manage.
“Mobile video opens up a huge opportunity for media companies to leverage content from their own audience, yet the complex technology infrastructure required for upload, management and curation have made it difficult for most to maximize the potential for viewer engagement. We designed the Burst platform to help broadcasters and publishers overcome these challenges and engage with their audiences like never before,” said Bryant McBride, CEO and co-founder, Burst. “Burst is thrilled to serve as the bridge between mobile phones and broadcast TV to enable a new era in broadcast—engaging fans and publishing user-generated content in near real-time. This is creating TV history.”
By leveraging the Burst platform, NESN can manage and showcase videos from Red Sox fans watching the games live at Fenway Park, in communal settings at bars and restaurants, at home or on college campuses, or while traveling anywhere in the world—an opportunity for up to one million potential viewers to share content for public broadcast. To submit videos, fans can visit NESN.com/OnTV or text keyword ONTV to 536536.
“Mobile presents a huge opportunity for us to engage with fans and provide an interactive experience for our audience,” said Joseph Maar, NESN’s vice president of programming and production, executive producer. “By leveraging Burst, we can showcase an unlimited range of unique replay angles shot by fans at the game or include reactions from fans watching elsewhere. We chose Burst because it’s the ideal platform to bridge between mobile video and broadcast TV without the need to download a third party app.”
To learn more about the mobile-to-broadcast platform, or to sign up for a free trial, please visit Burst.com.
Burst is a leading mobile video technology company that helps content creators unlock the power of mobile video. The Burst platform is utilized by media companies, publishers and brands who want to leverage the power of both user-generated and “controlled” content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform.
NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. Celebrating 30 years in 2014, the network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the 8th Most Valuable Sports Business Brand in the world. NESN.com is the most visited regional sports network website in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).