Integration allows the broadcaster to crowdsource mobile video
content and engage with an increasingly mobile audience
BOSTON–(BUSINESS WIRE)–Burst, the technology platform that’s helping content creators unlock the power of mobile video, today announced an integration with EVS, the leading provider of live video production systems, that allows NESN, New England’s most-watched sports broadcast network, to seamlessly assimilate mobile video into their existing TV production workflow.
“We’re excited to team up with Burst, a like-minded organization, to help expedite the future of mobile-to-broadcast for our customers.”
The integrated Burst and EVS solution enables NESN to better engage with their increasingly mobile audience. Using the solution, the network can now showcase fan videos during live Boston Red Sox telecasts within minutes of submissions. Once a fan uploads a video using the Burst platform, the video is reviewed by legal and, upon approval, is automatically uploaded and transcoded into a broadcast-quality format, streamlining the mobile-to-broadcast workflow.
“Mobile video allows fans to directly interact with our telecasts via the two devices where they spend the majority of their screen time – their televisions and their smartphones. By leveraging solutions from Burst and EVS, we provide a more engaging and interactive experience for our audience,” said Joseph Maar, NESN’s vice president of programming and production, executive producer. “Our broadcast team can quickly and easily air fan-generated videos directly from Red Sox Nation wherever they may be and incorporate their videos into a telecast without adding an additional layer to our workflow. Fans have the chance to see themselves on our live telecasts within minutes of submitting a video to NESN.”
While the convergence of consumer smartphone adoption and the growth in mobile video creates a perfect opportunity for fan and viewer engagement, most broadcasters struggle with the complexities associated with mobile video collection, management, integration and distribution.
Burst and EVS solve these unique challenges by providing a framework and process for the television audiences to quickly capture and upload their authentic fan-reaction videos directly to the media company without requiring the consumer to download a mobile app. The broadcaster can then seamlessly curate and publish this content thanks to the new EVS XFile3, where it can instantly be integrated into the live television in near real-time under their brand. The Burst platform is a low-cost way for broadcasters, publishers and other content creators to generate incremental video inventory for consumption on all devices. EVS provides the XT3 best-in-breed replay server that offers complete control from ingest to play out, including slow motion replays, live editing, content management and multimedia delivery solutions. Broadcasters and content creators who leverage EVS XT3 replay servers combined with new XFile3 content contribution workflow enabler can easily take advantage of the integrated solution.
“With the influx of on-demand television, live programming is critical to the success of a broadcaster, and making the experience as interactive and engaging as possible becomes that much more important,” said Bryant McBride, CEO of Burst. “Through our integration with EVS, we’ve created the ultimate bridge that connects mobile video and broadcast TV and allows media companies to take control of user-generated content from mobile devices in a way that has never been possible.”
“At the forefront of smartphone adoption is the opportunity to engage with fans directly through their devices, yet broadcasters weren’t able to crack the code on mobile video,” said Laurent Petit, OB & live production solution manager at EVS. “We’re excited to team up with Burst, a like-minded organization, to help expedite the future of mobile-to-broadcast for our customers.”
Burst is a leading mobile video technology company that helps content creators unlock the power of mobile video. The Burst platform is utilized by media companies, publishers and brands who want to leverage the power of both user-generated and “controlled” content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform.
EVS provides its customers with reliable and innovative technology to enable the production of live, enriched video programming, allowing them to work more efficiently and boost their revenue streams. Its industry-leading broadcast and media production systems are used by broadcasters, production companies, post-production facilities, film studios, content owners and archive libraries around the globe. It spans four key markets – Sports, Entertainment, News and Media.
Founded in 1994, its innovative Live Slow Motion system revolutionised live broadcasting. Its reliable and integrated tapeless solutions, based around its market-leading XT server range, are now widely used to deliver live productions worldwide. Today, it continues to develop practical innovations, such as its C-Cast second-screen delivery platform, to help customers maximise the value of their media content.
The company is headquartered in Belgium and has offices in Europe, the Middle East, Asia and North America. Approximately 500 EVS professionals from 20 offices are selling its branded products in over 100 countries, and provide customer support globally. EVS is a public company traded on Euronext Brussels: EVS, ISIN: BE0003820371. For more information, please visit www.evs.com.