John Finger, Director of Business Strategy at Horizon Media, discusses the unique marketing opportunities presented to brands through mobile video and real-time engagement. Thanks to the technology included in most smartphones today, brand representatives and consumers can act as content collectors, curators, producers and editors all at once. Check out John’s perspective and think about ways in which your brand can benefit from quickly building an inventory of authentic, rights-managed and monetizable video content.
December 13, 2017
December 1, 2016