This is the first year of the Las Vegas Golden Knights franchise, and the news team at KSNV in Las Vegas, NV is capitalizing on the crazy fan engagement by having their viewers send in photos/videos through Burst! From watch parties at home, to attending the games, and general fan attire and excitement, KSNV has been incorporating the unique fan perspective into their storytelling and coverage of this historic Stanley Cup run.
Our viewers enjoy seeing themselves on TV and we are happy to put a smile on their faces. Rebecca Lewis

Digital Executive Producer, KSNV

MEDIA SUBMISSIONS

Highlights

Increased Audience Engagement: KSNV uses Burst to acquire viewer content from breaking news and weather events to National Puppy Day, but incorporating their viewers into their storytelling around the Las Vegas Knights expansion team this year has taken their audience engagement to the next level. This natural point of engagement in their community has resulted in over one thousand viewer videos/photos (& counting!)

Cloud-Based Content Management System, With Direct Integrations Into TV, Digital, And Social: With such an abundance of content, comes the need to easily organize and manage it all. The Burst cloud platform enables the thousands of acquired fan videos/photos to be accessed by anyone at the station to be seamlessly ingested into existing editing workflows, approved quickly for live TV play-out, or published directly to the station website or social platforms.

Unique, Rights-Approved Content: Without having to “scrape” the social networks for fan content, the KSNV news team saves countless hours with Burst’s user-generated content submission process — where customizable terms & conditions are built into the upload, ensuring that KSNV owns all of this authentic mobile content, and can use it instantly across TV, digital, and social.

The nature of this playoff run makes coverage of the Golden Knights naturally compelling, but KSNV is able to set themselves apart from other coverage. By leveraging the Burst platform, the local news station in Las Vegas able to make their coverage of this historic team truly participatory, enhancing their storytelling and driving engagement with their viewers.

Are you looking to drive engagement with your viewers/fans around various content verticals in a low-cost and efficient way? Click the button below to learn more!