In honor of Teacher Appreciation Week, what better customer use case is there to highlight than KTUL and KOKH’s coverage of the Oklahoma Teacher Walkouts?

Starting April 2nd, Oklahoma teachers walked out and shut down schools across the state in an effort to push for more funding for their classrooms and increased pay. Roughly 30,000 teachers, staff, students, and supporters rallied at the state capital, and many others participated in other local events and demonstrations.

The news teams at KTUL in Tulsa, OK and KOKH in Oklahoma City, OK enabled their viewers to help them cover the two weeks worth of demonstrations by having them send in videos/photos through Burst, while both stations also had crews and reporters in the field quickly send mobile content back to the station through Burst.

Enhanced Coverage with Authentic Content: collecting hundreds of unique photos/videos from viewers & staff on site through Burst enhanced local coverage and storytelling capabilities by enabling the stations to showcase exactly how their community was experiencing the walkouts.

Increased Viewer Engagement: including calls to action for content across all channels, as well as featuring content directly from the viewers across all screens, made KTUL and KOKH’s news coverage participatory, further driving engagement with their audience.

Seamless Integration into Broadcast, Digital, and Social Workflows: mobile content acquired through Burst was approved directly into the stations’ live broadcast workflows, published to interactive galleries on article pages and shared straight to social media channels — all from one, easy to manage location in the cloud.

Time Saving & Cost Reduction: with customizable terms & conditions built into the upload workflow, as well as an optimized mobile upload experience, the stations were able to save time around what was a previously cumbersome UGC permissions process, as well as reduce costs around quickly/easily getting mobile content from the field to the station.