With Valentine’s Day quickly approaching, many local news stations are leveraging the Burst mobile content platform to crowdsource content from their audience and give them an opportunity to show off their loved ones during a live broadcast and across their digital channels. One station that has seen early success around this annual festival of love is KMPH in Fresno, CA.

By starting their broadcast and digital calls to action for Valentine’s Day user-generated content in January, KMPH was able to increase audience awareness around this holiday and put them in a position to “hit the ground running” when February arrived. Even better than making their storytelling unique and more engaging by incorporating content directly from their viewers, KMPH is able to generate revenue from this campaign due to their success in getting this campaign sponsored by a local spaThis is a very compelling sponsorship package for the local company because it is an exclusive, integrated sponsorship opportunity across broadcast, digital and social. Some notable elements include: brand recognition on digital and broadcast, customized upload experience, and post-submission “Thank You” email with sponsor messaging.

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