Burst and Boston Properties Announce Contract Extension
Boston Properties to Use Burst Mobile Video Platform to Build Local Brand
BOSTON, January 30, 2017 – Burst, the mobile video technology company that enables broadcasters, media companies, brands and rights holders to instantly deliver mobile video to broadcast, OTT and digital, today announced that its customer Boston Properties has agreed to renew its contract and will expand its use of the Burst platform for both live and produced video marketing projects.
Boston Properties is an example of forward-thinking brands that realize the immediacy, authenticity and customer engagement potential of mobile video. Burst’s ability to collect, curate and quickly deliver video to any type of viewing platform, allows customers to activate this potential immediately and cost-effectively.
“Boston Properties is one of Burst’s earlier clients and it has been gratifying to see our relationship evolve and grow over the years,” said Bryant McBride, CEO and Founder, Burst. “We look forward to helping BP find new ways to use mobile video for internal and external marketing and communications.”
In the recent past, Boston Properties has used the Burst mobile video technology for internal communications as well as external promotion of new retail openings and events at Prudential Center. In 2017, Boston Properties will expand the use of the Burst platform and services to produce edited video content and highlight reels showcasing special events at Prudential Center.
“Immediate and authentic communications tools, like Burst, are an excellent way to enhance our communications and engagement with customers and employees,” said Rebecca Rosello, Marketing Manager, Boston Properties. “In Burst, we’ve found an excellent partner to help us bring those attributes to life.”
Burst and World-Class Partners
A key element in the Burst strategy is an easy to implement platform that is appealing to partners who deliver technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video; social media partners like Twitter, Facebook and Instagram; OTT application developers; branding agencies and production houses all can easily integrate with the Burst on TV platform in a way that allows them to seamlessly integrate mobile video with their unique application. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to their arsenal of content tools with ease.
Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, NESN and Accuweather among others.
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