User-generated content (UGC) has emerged as the new ‘must have’ marketing strategy. And for good reason: It improves performance on every digital marketing channel and sales.

What marketer wouldn’t want benefits like these? Visitors to websites that include UGC spend 90% more time on the site, marketing campaigns that incorporate UGC see a 50% lift in engagement, ads with UGC generate 5-times greater click-through rates, UGC drives a 73% increase in email click-through rates, and UGC increases conversions by 10% when included in the online purchase path.

A UGC marketing strategy encourages consumers to share their experiences with a brand, which in turn shares the experiences with other consumers through digital channels.

Consumers are in the driver’s seat—they choose when, where and how brands can communicate with them. With more and more content being produced for consumption in the social world, it is extremely relevant.

As evidenced by the success of UGC, there’s another key element for consumers —authenticity. Consumers trust content produced by their peers far more than what is created by marketers, and they reward brands that deliver UGC with engagement.

Consider that 92% of consumers trust online content from friends and family above all other forms of brand messages, 50% of consumers find UGC more memorable than brand-produced content, and 53% of millennials say that UGC has influenced their purchasing decisions.  

The benefits of UGC are clear—customers love it, and it can have an incredible impact on key marketing metrics. Now is the time to incorporate into your strategy and contact Burst.

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