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Burst Teams with FOX SPORTS Australia

Burst, the mobile video technology platform that enables broadcasters, media companies, rights holders and brands to leverage the power of user-generated content (UGC), today announced that FOX SPORTS Australia is using the Burst platform to acquire, curate and deliver fan-created content for the network’s studio shows and live broadcasts of sporting events.

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SVG: Breeders Cup Taps Burst to Distribute User-Generated Video Content via NBC Sports

“User-generated content unlocks a huge opportunity for innovative brands like the Breeders’ Cup and media leaders like NBC to leverage content from their own audience,” says Burst CEO and Co-Founder Bryant McBride. “While the complex technology infrastructure required for upload, management and curation have made it difficult for most to maximize the potential for viewer engagement, we are thrilled that the Burst platform is now allowing the Breeders’ Cup to make history in the sport and truly capture the energy and passion of its active fan base.”

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