People/Entertainment Weekly Network (PEN) has introduced a new show called Mamarazzi, a live streaming six-episode series hosted by Denise Albert and Melissa Musen Gerstein, also known as “The Moms.” The show premiered on May 15th, 2017 and each episode has featured an interview with a celebrity guest star in front of a NYC studio audience. Mamarazzi’s six-episode series will incorporate unique fan integration through Burst to allow the fans to ask their burning questions during the show! The shows have overall delivered engaging, inspiring and heartfelt conversations focused on the roles, responsibilities and challenges of parenting, as well as advice and stories from other parents. PEN issued multiple calls to action across social platforms to allow viewers to participate in these live Mamarazzi interviews by submitting questions and comments to the hosts and celebs via a Burst bubble (burst.com/mamarazzi).
Check out the first three episodes recapped:
Mamarazzi – Episode 1 features celebrity guest star Alicia Silverstone, from Diary of a Wimpy Kid: The Long Haul. With over 67,000 views across various social platforms (Facebook Live, YouTube Live and Periscope) this episode was widely viewed. Watch the full episode here and see how Burst was used during the live show.
Mamarazzi – Episode 2 with Rachel Bilson, most recently seen as the star on Season 5 of CMT’s Nashville and mom of a two year-old, saw Rachel fielding multiple engaging questions during the live show. With over 10,000 views on various social platforms Rachel Bilson was a great celebrity guest star for Mamarazzi. Watch the full episode featuring Bilson here and see how Burst was used.
Mamarazzi – Episode 3 with celebrity guest star Wendy Williams, talk show host and entrepreneur, was candid and hilarious throughout the entire episode. Watch the full episode here and see why it got 18,000 views across multiple social platform.
Stay tuned for the next episodes of Mamarazzi coming soon, and be sure to submit your questions for the celebrity guests and “The Moms” to burst.com/mamarazzi.