People/Entertainment Weekly Network (PEN) had a successful 6-part series of Mamarazzi incorporating unique fan participation via Burst! In the second half of the 6-part series, Toni Collette, Jada Pinkett Smith and Halle Berry shared heartfelt, tear-jerking and humorous stories. These celeb moms also shared parenting secrets and answered multiple fans’ video questions sent in through Burst.
The shows have delivered engaging and inspiring conversations focused on the roles, responsibilities and challenges of parenting, as well as incorporating advice and stories from other parents using mobile video. Burst was used to allow fans to ask their favorite celebrities the questions that they have always wanted to ask. PEN issued multiple calls to action across social platforms to allow viewers to participate in these live Mamarazzi interviews. Comments and questions were submitted to the hosts and celebs via a Burst bubble (burst.com/mamarazzi.)
Check out episodes 4-6 recapped below!
Mamarazzi – Episode 4 with Jada Pinkett Smith, provides an inside look into the life of actress and mom of three, as well as information on her new movie, “Girls Trip.” With the ability to view Mamarazzi on many platforms (Facebook Live, YouTube Live, Periscope, People.com and the PEN app) Jada Pinkett Smith was a great celebrity guest star for Mamarazzi. Watch the full episode featuring Jada Pinkett Smith here and see how Burst was used.
Mamarazzi – Episode 5 features celebrity guest star Toni Collette, the Australian actress best known for her roles in “The Six Sense” and “Little Miss Sunshine.” This episode prompted lots of fan questions based on her new movie “Fun Mom Dinner.” With viewing options across various social platforms, Toni Collete proved to be a great guest star! Watch the full episode here and see how Burst was used during the live show.
Mamarazzi – Episode 6, with Academy Award winning guest star Halle Berry, saw her answer questions about her parenting experiences. Halle is featured in the new film “KidNap.” Watch episode 6 of Mamarazzi here.