Sports Network to Expand Use of Burst Mobile Video Technology in Broadcast and Digital Applications
BOSTON, November 30, 2016 – Burst, the mobile video technology company that enables broadcasters, media companies, brands and rights holders to instantly deliver mobile video to broadcast, OTT and digital, today announced that it has reached a new contractual agreement with New England Sports Network (NESN). Under the new agreement, NESN will expand its use of the Burst platform beyond in-game and home viewer fan video.
Currently, NESN is using Burst for its Backyard Ballparks and Brick’s Backyard Rinks promotions in which fan video is submitted from viewers to show off their prized backyard creations. Those chosen as the best home parks and rinks are eligible to win visits from NESN’s Red Sox and Bruins announcers. Burst also enables NESN to incorporate video reactions from their dedicated fans across New England into game broadcasts in near real-time.
NESN is now extending the use of Burst to non-event, original programming, allowing viewers to create on-air content and opening the door to new revenue and sponsorship opportunities.
“Burst has opened a new vista of fan engagement for NESN and the industry,” said Joseph Maar, Vice President of Programming & Production, Executive Producer, NESN. “The ability for fans to make themselves become part of a Red Sox or Bruins broadcast, effortlessly with Burst, gives viewers the opportunity to engage with our telecasts and turn personal media devices into social engagement on television. Beyond traditional social media concepts, we are currently co-developing new ideas with Burst to extend fan engagement and create new business opportunities.”
“As NESN takes full advantage of the Burst platform, the network will uncover a rich new source of rights-controlled content that not only helps boost fan engagement but is easily monetizable,” said Bryant McBride, Founder and CEO, Burst. “NESN has been a great partner and customer of Burst for several years and we look forward to pushing the envelope of what is possible in terms of fan engagement for the network over the next several years.”
Burst and World-Class Partners
A key element in the Burst strategy is an easy to implement platform that is appealing to partners who deliver technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video; social media partners like Twitter, Facebook and Instagram; OTT application developers; branding agencies and production houses all can easily integrate with the Burst on TV platform in a way that allows them to seamlessly integrate mobile video with their unique application. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to their arsenal of content tools with ease.
Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user- generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, NESN and AccuWeather among others.
NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the 10th Most Valuable Sports Business Brand in the World. NESN.com is one of the Top 15 sports web sites in the U.S. and recently launched NESN Fuel, an automotive enthusiast, car buyers, and racing fan website. NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).