April 15th, 2015
Posted in News Roundup By SVG Staff
Burst, the technology platform that helps content creators unlock the power of mobile video, is joining the NewTek Developer Network (Booth SL3312), a growing ecosystem of companies and products designed to optimize workflow of live production. Burst’s mobile-video platform is now integrated with NewTek’s line of TriCaster multicamera video-production systems in a joint solution called BurstOnTV.
The technical integration is designed to help content creators harness mobile-video content into live productions, television broadcasts, mobile, digital properties, and social media, as well as in-venue broadcasts. Although the convergence of consumer smartphone adoption and the growth in mobile video creates a perfect opportunity for fan and viewer engagement, most content creators struggle with the complexities associated with mobile-video collection, management, integration, and distribution, as well as allocating the appropriate funds to make this happen.
The Burst platform solves these challenges by working directly within a media company’s workflow to help them create, aggregate, and publish mobile video instantly. The TriCaster family of products eliminates the need for purchase and installation of multiple separate components by integrating several functions into an easy-to-use and cost-effective system. With Burst integrated, NewTek customers can leverage user-generated content and controlled content (reporters, freelancers) into live broadcasts.
The BurstOnTV integration works within existing TriCaster workflows to easily and seamlessly broadcast user-generated content at a low cost. “We are very impressed with Burst’s mobile-video solution and software, and we’re pleased to welcome them into the NewTek Developer Network,” says Michael Kornet, EVP, business development, NewTek. “This integration provides our customers with tremendous access to mobile-video content for live broadcast and allows them to better engage with their increasingly mobile audience.” Says Burst CEO Bryant McBride, “NewTek is driving innovation in the broadcast space, and we are thrilled to be partnering with a like-minded organization to bring user-generated content to their customers’ live and studio productions. Our joint solution builds the ultimate bridge to connect mobile video and broadcast TV and solves all of the challenges broadcasters traditionally face in taking advantage of mobile video, including collection, management, integration, and distribution.”
Tags: Burst, mobile video, NAB 2015, NewTek