Back to school season is in full swing, and for a lot of families across the nation, it’s a great opportunity to commemorate their child’s first day back. Many local news stations across the nation are using the Burst mobile video platform to collect photos/videos from their viewers around Back to School season in their area, creating deeper audience engagement and additional revenue streams through sponsorship opportunities.

One great example of how local news stations were able to generate revenue around this unique user-generated content was 4-week “Back to School” UGC sponsorship package that KMPH in Fresno, CA sold to Sierra Vista Mall. Below are some the details surrounding that package:

Timeframe: August 20th – September 14th

Broadcast: segment showcasing viewer photos with the student’s name, school, and age to be featured 1x per hour during the 7-10am broadcast (3x total) Monday – Friday (60 segments total). The sponsor’s name and logo are recognized during each segment.

Digital: all submissions are also placed in a gallery on a KMPH story page that features the sponsor’s logo — check it out here:

Key Value Props:

  • This is an exclusive, limited inventory opportunity that includes in-News advertising assets — sponsored UGC showcase
  • An exclusive multi-screen package that combines: broadcast, digital and mobile elements
  • Integrated sponsorship campaign that provides a 100% SOV experience for brands
  • Mobile engagement promotion that builds a direct relationship with consumers on the device that is always with them — their mobile phone
  • Rights-cleared media can be repurposed for post-campaign marketing & promotion efforts

Click below to learn more about how you and your company can acquire cost-effective mobile content, increase viewer engagement, and create additional revenue streams with Burst like KMPH!

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