BCAB Assembles Leaders in Video Content Across All Media for Though Leadership

bcab-logos-03Burst has created the Burst Content Advisory Board (BCAB), a hand-selected group of leading lights in the video content creation, deployment, marketing and branding worlds. The purpose of BCAB is to gather cutting edge thoughts on the most pertinent trends in the rapidly evolving world of video content as it relates to the broadcast, social media, digital, in-venue/events and publishing industries.  BCAB members will provide their thoughts and opinions through a weekly video post here on the Burst blog. We encourage all readers to comment and engage with BCAB members and to offer feedback and ideas for topics on which you’d like to hear from them.

The current BCAB lineup includes:

Ross Greenburg – Award-winning producer, founder of Ross Greenburg Productions and former HBO Sports. During his tenure at HBO Sports, Greenburg oversaw the creation of “Hard Knocks,” “61*” and the “24/7” franchise of intimate sports documentaries.  More recently he has served as the executive producer at HBO Sports.  Ross is recognized as one of the most innovative Producers and best storytellers in television history (more).

Scott Epstein – Investor/advisor, limited partner at Boomtown Accelerator, former CMO of Tout.com, Burst board member, former VP Marketing at Google. Scott has more than 25 years of achievement in marketing, brand management, strategy, angel investing and business development, as well as day-to-day leadership and operations as CEO. Scott has been VP, Marketing at Google; co-founder/SVP, Marketing at Spinner (acquired by AOL); Director, Marketing at Excite; VP, Marketing at Plaxo (acquired by Comcast); advisor/investor to Meebo (acquired by Google); advisor to Crackle (acquired by Sony); advisor to Musicmatch (acquired by Yahoo); VP, Marketing at Cincinnati Bell; and Director, Marketing Communications at Miller Brewing Company. Early career highlights include positions at Burson-Marsteller/Young and Rubicam, IRS Records, and Dick Clark Productions. (more).

John Finger- Director of Business Strategy at Horizon Media, fastest growing privately held media company in the U.S. Finger’s primary role at Horizon is to set and implement the strategy for both the agency and individual divisions within the agency. His responsibilities include working across the agency to operationalize proprietary and client investments and he has helped create and manage Eden Road Ventures, Horizon’s venture investment arm (more).

Mitch Semel – Executive with deep expertise in creating video platforms, apps, networks, and programs for news, information, talk, comedy, drama, and variety content. In his current role running Katie Couric Media, he leads the development and production of factual and scripted programming.  Previously, as Executive Editor of “HuffPost” Live, he co-designed, launched, and managed the groundbreaking social video platform. Formerly, he was General Manager of “The Onion,” where he transitioned the satirical brand from print to the digital era via its cable series, website, mobile apps, and social feeds (more).

Roland Martin – In the course of his journalistic career, Martin has interviewed newsmakers ranging from multiple U.S. presidents to the top athletes and entertainers in Hollywood. Throughout, he has always maintained a clear sense of his calling in this world. Currently, Martin is host and managing editor of TV One’s “News One Now,” the first daily morning news program in history to focus on news and analysis of politics, entertainment, sports, and culture from an explicitly African American perspective. Martin has been honored with the 2013 National Association of Black Journalists’ (NABJ) Journalist of the Year Award, is a two-time winner of the NAACP Image Award and has received more than 40 professional media awards. Martin spent six years as a CNN Contributor, and as a member of the network’s “Best Political Team on Television.”  He earned the esteemed Peabody Award (2009) for his 2008 Presidential Election coverage. Roland has been named three times to Ebony Magazine’s 150 Most Influential African Americans list (more).

Scott Ehrlich – CEO at The QYOU, media executive and consultant with more than twenty years in creative development, production, marketing, distribution and sales in new and traditional media. Ehrlich partners with proven Hollywood creators to come up with new franchise-worthy properties, as well as working with next generation technology companies that need to connect with media companies and artists (more).

Tony Gregory – One of Europe’s leading entertainment, event and music television directors. Gregory regularly consults on formats and program development, and trains and coaches multi-camera and live directors.  TV credits include major shows, concerts and entertainment spectaculars for MTV, PBS, SKY, RTE, BBC, ITV, Channel 4. Event work includes major state, royal and other events. Tony specializes as a director of, and consultant on, a wide range of entertainment and reality formats, large events and technically demanding live TV output (more).

Michael Schulder – Host of “Wavemaker Conversations: A Podcast for the Insanely Curious.” The show features improvisational interviews with preeminent authors and leaders in a variety of fields including sports, the arts, business, politics, history, medicine, psychology, and parenting. Before creating Wavemaker, Schulder spent 17 years as a Senior Executive Producer at CNN – where he also did on-air reporting, wrote frequently for CNN.com, and hosted the radio program CNN Profiles. He has won numerous journalism awards, including a National Headliner Award for CNN’s investigation into the 9/11 terrorist attacks, three Peabody Awards, a Dupont-Columbia University Award, and a New York Festivals International Television & Film Awards Gold Medal for Best Investigative Report as Executive Producer of Toxic Childhood with Dr. Sanjay Gupta (more).

Lane Michaelson – Group News Director, Sinclair Broadcasting. For more than thirty years Lane has dedicated himself to news and information. Starting with running a prompter at WQAD in the Quad Cities, Michaelson rose to Chief Photographer. Michaelson’s previous employers include WSMV in Nashville a powerhouse, number 1 station, and KARE in Minnesota where he was named Director of Photography. Michaelson had a 20-year career with Gannett that included stops at The Poynter Institute, KTHV in Little Rock, WTSP in Tampa, WUSA in DC and the corporate office. Just prior to Sinclair, Michaelson served as News Director the NBC O&O in Miami, WCPO in Cincinnati and WGCL in Atlanta (more).

Halley O’Brien – Hosts, writer, producer of “The Snow Report” web show presented by SKI Magazine which drew more than 1.7 million views and reached 8.4 million people in one season.  O’Brien was named a finalist by the National Ski Areas Association for Best Use of Video. O’Brien is the ski industry’s favorite storyteller. She believes the best stories are discovered through amazing experiences, and having the ability to share her experiences to entertain others is a privilege. Her passion for winter sports, travel and making people laugh – from core skiers and snowboarders to beachgoers alike – is the backbone and purpose behind the relatable, dynamic and authentic content she creates throughout the ski industry and beyond (more).

Frank Supovitz – President and Chief Executive Officer, Fast Traffic Events & Entertainment, based in New York. For more than 25 years, Frank Supovitz has been at the helm of some of the world’s most prestigious, most-viewed, and well-attended sports and entertainment events.  As the Senior Vice President of Events for the National Football League between 2005 and 2014, he oversaw the meteoric growth of the Super Bowl and the NFL Draft, among many other league events.  Prior to joining the NFL, Frank was the Group Vice President of Events & Entertainment for the National Hockey League for 13 years, responsible for the NHL All-Star Weekend, Stanley Cup, and together with the Edmonton Oilers, developed the first NHL outdoor game in 2003, the forerunner to the highly successful NHL Winter Classic.  Supovitz’s current clients include the South Street Seaport, the Indianapolis 500, the Pro Football Hall of Fame, and the National Rugby League in Sydney, Australia (more).

Elliott Gordon – Digital media executive with nearly 20 years’ experience developing, managing and monetizing assets in entrepreneurial environments for major interactive brands. Most recently, Gordon was Vice President, Core Video Technologies at Turner Broadcasting where he was responsible for innovating and delivering Turner’s enterprise-level digital video media player, TV Everywhere authentication technologies, and associated performance and measurement platforms for brands on a variety of consumer devices including desktop, mobile, gaming consoles, and connected devices.  Previously, he was Vice President and General Manager, Digital Media at Universal Sports and Director, NFL Digital Media, Product Management at National Football League (March 2007 – May 2011) (more).

Ebony Reed – Executive Advertising Director for the Boston Business Journal and former business development executive with the Associated Press. Reed is credited with spearheading efforts that brought millions of dollars in new business to the U.S. operation of the Associated Press. She identified new markets for journalism and aggressively developed plans that two dozen-plus sales representatives followed across the U.S. to close new business in the last three years. She led strategy, digital sales partnerships and managed the digital sales pipeline for the local markets. In 2013, she started a video sales campaign that set the groundwork for AP’s current local markets campaign structure in collaboration with its global marketing department (more).