Burst Achieves Avid Platform Certification
Assures Smooth Connection Between Burst Mobile Video and Avid Media Central Platforms
BOSTON, February 15, 2017 — Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, today announced that has completed Avid Platform Certification.
Using the Avid Connectivity Toolkit, Burst and Avid collaborated to build a clean, effective connector between the Burst mobile video platform and Avid Media Central. Now, mutual customers are assured of a simple and painless connection between the platforms and that each will work as designed to streamline the integration of mobile video into an Avid production workflow.
Earlier this year, Burst announced its acceptance into the Avid Alliance Partner program and resulting inclusion in the Avid Connectivity Partner roster. The Avid Connectivity Partner Program offers a full range of resources designed to help developers and their organizations connect their media solutions to the MediaCentral Platform. These include the Avid Connectivity Toolkit, and professional and solution certifications. The Burst mobile video platform enables Avid customers to acquire video content from media teams, fans or followers and seamlessly integrate that video into Avid workflows for play-out to broadcast or post-production editing. The Burst Connector Module will work directly with Media | Director and the MediaCentral | UI Toolkit.
“Partnership with the leading technology providers in the industry is a critical element of our strategy to make Burst a must-have partner for any organization looking to easily add mobile video to production workflows,” said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “Certification by Avid, a true industry leader, will allow us to show mutual customers just how easy it is to significantly reduce production time and expense for both curated video and user-generated content by integrating the Burst platform with Avid solutions.”
“Avid sets the bar high for Certified Partners because we are committed to delivering an industry-best experience for our customers,” said Alan Hoff, Vice President, Market Solutions, Avid. “Burst has met that criteria, and we’re confident that, together, we will help our customers incorporate mobile video seamlessly into their workflows giving them access to a new, cost-effective world of video content.”
Burst and World-Class Partners
A key element in the Burst strategy is an open and easy to implement platform that is appealing to partners who deliver technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video, social media partners like Twitter, Facebook, Instagram, OTT application developers, branding agencies and production houses all can easily integrate with the Burst on TV platform in a way that allows them to use mobile video as an integral part of their application seamlessly. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to their arsenal of content tools with ease.
Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcasting, Fox Sports Australia, NESN and Accuweather among others.
Message & Medium (for Burst)
Avid, the Avid logo, Avid Everywhere, Avid NEXIS, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.