Burst helps Sinclair TV stations efficiently crowdsource over 10,000 photos/videos on National Puppy Day

What does every puppy owner have on their phone? Hundreds of adorable photos/videos of their four-legged friends, and local news stations across the country used Burst to take full advantage of this on March 23rd for National Puppy Day. Last week, 60+ Sinclair TV stations made viewer content the focal point of their National Puppy Day programming. Using the Burst platform to acquire user-generated puppy content, these stations quickly managed and curated thousands of photos/videos, and easily integrated it into their existing broadcast and digital workflows. The news stations capitalized on this passion point and drove great engagement with their viewers.
National Puppy Day Highlights:
  • Simple Set Up & Burst Customer Success Guidance:  The Burst CS team worked closely with the stations to provide best practices and guidance, leading to 60+ local news stations across the country participating on the day
  • Content Acquisition Without App Download:  over 10,000 photos and videos were acquired in 24 hours through Burst’s customizable mobile web upload workflow
  • Rights Cleared Media: terms and conditions are built into the Burst upload workflow, so no additional chasing down permissions from submitters was necessary
  • Easy Management & Curation: content rolled up into Burst “Bubbles” (albums/content folders) in the cloud where one or many people were able to review and make decisions about the content using smart curation tools
  • Seamless Broadcast Integration: content was approved for broadcast from the Burst platform throughout the day, flowing downstream for editors and producers to pull directly into the newscasts
  • Analytics: stations have access to analytics on the Burst platform showing them when the spikes in submissions occurred throughout the day, in addition to other information about the content and their viewers, in order to help them make smart decisions about viewer promotions and how to best engage their audiences
Are you looking to drive engagement with your viewers/fans around various content verticals (such as puppies!) in a low-cost and efficient way? Click the button below to speak with someone from Burst to learn more!

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