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Burstarazzi

People/Entertainment Weekly Network (PEN) has introduced a new show called Mamarazzi, a live streaming six-episode series hosted by Denise Albert and Melissa Musen Gerstein, also known as “The Moms.” The show premiered on May 15th, 2017 and each episode has featured an interview with a celebrity guest star in front of a NYC studio audience. Mamarazzi’s six-episode series will incorporate unique fan integration through Burst to allow the fans to ask their burning questions during the show! The shows have overall delivered engaging, inspiring and heartfelt conversations focused on the roles, responsibilities and challenges of parenting, as well as...

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SVG Sit-Down: Paul Levy of Burst on the Social Video and OTT Revolution

Easy integration with Avid, Adobe key give Burst a market advantage By Ken Kerschbaumer, Editorial Director – SVGFriday, June 30, 2017 – 11:35 am  The below has been re-shared from Sports Video Group News – Read the full article posted here. When Burst came onto the scene the social video scene was in a relatively nascent stage when it came to its use within a professional video production. One of the reasons? There was no simple means to get content from a device like a cellphone and then directly on to air. The Burst platform changed all that, creating a mechanism to...

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Four Major Reasons Why Publishers Are Fed Up With Facebook

4 Major Reasons Why Publishers Are Fed Up With Facebook: Original article in MediaPost by Alex Bornyakov , Op-Ed Contributor, June 7, 2017 This op ed piece in MediaPost caught our eye recently because it maps to exactly what we are hearing from customers and agency partners. Clearly, publishers have run up against the limitations of Facebook Instant Articles as an advertising platform and are beginning to take action to drive better results and efficiency from their online advertising campaigns. The article discusses four major pitfalls that beset publishers who look primarily to Facebook for ad engagment and reach. Instead, publishers...

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Survivor Superfans: Changing the Game of UGC

People/Entertainment Weekly Network gave Survivor ‘superfans’ a new way to join the conversation around their favorite castaways from Season 34 of Survivor. Starting on March 8th, PEN’s ‘Fan Forum: Survivor’ live studio audience show aired weekly up until the finale on May 24th. This unique, participatory show covered the latest plot twists and surprises from Survivor: Game Changers, with authetic fan integration – Burst! Andrea Boehlke, veteran Survivor and a current season contestant, was joined each week by a new panel of Survivor “fanatics,” past season contestants and Dalton Ross, the Executive Editor At Large at Entertainment Weekly. The conversation throughout the...

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Racers, Start Your …….. Video!

VROOM VROOM!  The 101st running of the Indianapolis 500 came and went with a roar right before our eyes! If you weren’t one of the lucky ones to experience the thrill and excitement of the race, Burst has you covered. Over Memorial Day Weekend, the Indianapolis Motor Speedway (IMS) used Burst to collect more than 1,000 photos and videos at a host of events leading up to and throughout the Indy 500. Promotions with calls to action were placed on video “big boards” inside Indianapolis Motor Speedway and across IMS’s social channels encouraging race fans to submit video of their...

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