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Here’s Why Your News App Is Better Than Facebook’s

Facebook Vs. TV Station News App original article by Steve Schwaid http://cjni.com/facebook-vs-news-app/ No Steve, it’s not just you – we here at Burst completely agree with your point of view. We can’t fathom or comprehend why TV stations continue to make Facebook their first and foremost platform instead of using their own platforms such as their app or website.  Broadcasters: you have a brand and an audience – use it!     In his article ‘Facebook Vs. Your News App’, Steve Schwaid suggests that TV stations should use Facebook primarily as a marketing platform and a “tool to communicate.” Facebook...

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A Spectacular Sunny Day for Burst!

Thanks to the Solar Eclipse!    The Solar Eclipse came and went in a flash. On 8/21/17 Burst and Sinclair teamed up to gather a total of 9,025 media submissions across the country from various Sinclair stations.  This was a spectacular day for Burst, Sinclair and viewers. Collectively, we are thrilled with the amount of media and viewer engagement that Sinclair cultivated throughout this sunny day!   47 Sinclair stations participated in the creation of bubbles to show off various fashionable glasses, sun pictures, moon pictures, time lapses of the eclipse, doggy sun glasses and many more creative pictures/videos from families...

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The Sports Tech Serial Entrepreneur: Bryant McBride

Listen to the full CUSP Show Podcast Episode 80: The Sports Tech Serial Entrepreneur featuring Bryant McBride by clicking here.  On August 24th, Bryant McBride joined the CUSP Show to discuss his thoughts and ideas surrounding the intersection of sports and technology. The CUSP Show is produced by staff and students of the Columbia University Sports Management program and is hosted by faculty members Joe Favorito and Tom Richardson. In this particular episode, McBride discusses with Tom and Joe his opinions on a lot of the most pressing issues in sports tech. McBride specifically discusses his experiences at the NHL...

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Burstarazzi Pt. 2!

People/Entertainment Weekly Network (PEN) had a successful 6-part series of Mamarazzi incorporating unique fan participation via Burst! In the second half of the 6-part series, Toni Collette, Jada Pinkett Smith and Halle Berry shared heartfelt, tear-jerking and humorous stories.  These celeb moms also shared parenting secrets and answered multiple fans’ video questions sent in through Burst.  The shows have delivered engaging and inspiring conversations focused on the roles, responsibilities and challenges of parenting, as well as incorporating advice and stories from other parents using mobile video. Burst was used to allow fans to ask their favorite celebrities the questions that...

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Change Agents and Climate Change

How to make decisions when the rules are shifting.  “All you gotta do is tell them you’re going to bring the dogs. Look at ’em run. I want to see the dogs work.” —Bull Connor, commissioner of public safety, Birmingham, Ala., January 1963 The “them” that Bull Connor was referring to were children ranging from 6 to 18 years old. Of the 1,000 school-aged children that took part in the Birmingham civil rights marches, or “Project C” (the “C” was for confrontation), as it was referred to by Martin Luther King and his team of organizers, 600 were jailed...

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