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KMPH Leverages Burst to Drives Revenue Around 2018 Graduations

From Kindergarten to College, graduations are an event to be proud of, and they are a great opportunity for a local community to show off the successes of themselves and loved ones! Lots of local news stations across the country did a great job leveraging the Burst platform to capture photos/videos from their viewers around graduations happening in their area, enhancing and expanding their coverage capabilities as well as increasing engagement with their audience. Not only did the KMPH news team in Fresno, CA collect over 700 media items in their “Graduation Photos” Bubble, they were also able to...

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June’s Best of Burst – WLUK’s Best of the Class Sponsorship

What’s even better than enabling our customers to acquire low-cost content, saving countless content management hours and driving engagement with their audience? Facilitating the ability for them to also monetize that content, creating new revenue streams for our customers. The Fox 11 News team at WLUK in Green Bay, WI has expanded their coverage and made their newscasts participatory with the Burst platform, and now they are generating revenue from this unique content in the form of integrated sponsorship packages. WLUK leveraged Burst for their “Best of the Class” event, celebrating area high school top-honor students at Lambeau Field,...

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New Burst Bubble Gallery Page Enhances User-Generated Content Consumption and Acquisition

Our new, embeddable Bubble Gallery page combines the best of both worlds by offering viewers the ability to consume user-generated content (UGC) and upload their own as well, all from one central location. Frictionless Bubble Publishing to Gallery Page: when our customers create a Burst “Bubble,” (album or container in the cloud for videos/photos) they have the ability to choose a start and end time, which determines whether or not it will display on the Bubble Gallery page. No extra embed codes or steps are required for publishing, and any media that is approved for digital within that Bubble will...

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Trust Me

How much should you trust other platforms to determine if your ads are living in a brand safe environment? We here at Burst have heard a lot lately from advertisers, their agencies, and publishers about the need for “brand safety” when it comes to advertising on digital and linear platforms. This issue came to the forefront when YouTube and Google started to lose premium advertisers in 2017. These sponsors were astonished to find their advertising and brand messages were showing up next to inappropriate content, so they pulled millions of dollars of ad spend from YouTube. What type of content you...

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May’s Best of Burst – KSNV Golden Knights

This is the first year of the Las Vegas Golden Knights franchise, and the news team at KSNV in Las Vegas, NV is capitalizing on the crazy fan engagement by having their viewers send in photos/videos through Burst! From watch parties at home, to attending the games, and general fan attire and excitement, KSNV has been incorporating the unique fan perspective into their storytelling and coverage of this historic Stanley Cup run. Our viewers enjoy seeing themselves on TV and we are happy to put a smile on their faces. Rebecca Lewis Digital Executive Producer, KSNV MEDIA SUBMISSIONS Highlights...

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