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Burst Helps WCYB Save Time And Maximize Viewer Engagement

Reducing content acquisition costs, while also increasing viewer participation, has never been more important for local news stations, and WCYB in Bristol, Virginia has found huge success doing just that with Burst. This local news station in the “Tri-Cities” is utilizing the Burst platform to acquire, manage/curate and distribute mobile content into their existing broadcast and digital workflows, and driving engagement with their viewers as a result. Burst enables us to create a truly interactive experience for our viewers, saving time for our staff while increasing web traffic, social activity and engagement with our audience. For a small newsroom,...

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Best of Burst – March

Burst helps Sinclair TV stations efficiently crowdsource over 10,000 photos/videos on National Puppy Day What does every puppy owner have on their phone? Hundreds of adorable photos/videos of their four-legged friends, and local news stations across the country used Burst to take full advantage of this on March 23rd for National Puppy Day. Last week, 60+ Sinclair TV stations made viewer content the focal point of their National Puppy Day programming. Using the Burst platform to acquire user-generated puppy content, these stations quickly managed and curated thousands of photos/videos, and easily integrated it into their existing broadcast and digital workflows. The news stations...

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America’s Unofficial Holiday

It’s an unofficial holiday for corporate America – the opening days of the NCAA March Madness tournament.  It’s a great excuse to watch buzzer beating basketball in the middle of a workday.  Studies have shown that productivity decreases during this time period and for good reason. People have one eye on their mobile phones and one eye on that spreadsheet upon which they are supposed to be crunching the numbers for a deadline.  What keeps us all glued to these screens, risking the wrath of the boss (who is probably watching too, let’s be serious)? Its the underdog team...

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The NHL’S Jackie Robinson – Bryant McBride for Worth Magazine

Willie O’Ree of the Boston Bruins skates with the puck during a 1961 game against the New York Rangers in Madison Square Garden. Photo by Bruce Bennett Studios/Getty Images Feb 28, 2018 – Below is a repost from Worth.com The NHL’s Jackie Robinson What I learned from Willie O’Ree. In January 1955, while playing for the Kitchener, Ontario, Junior Canucks, 19-year-old Willie O’Ree drove to the net hard with his hockey stick on the ice, looking to score by tipping the puck past the goalkeeper. He saw his teammate slap the puck towards the net, but could not see...

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Best of Burst – January

“Using Burst for ‘My Tennis Life’ has been a low-cost and easy way to receive content directly from professional players Lucie Safarova and Jared Donaldson from anywhere they may be in the world. Because all of the media is in one place and integrated into our editing system, it has saved us time and enabled us to quickly edit and efficiently produce the show. Burst has allowed us to enhance our storytelling capabilities with ‘My Tennis Life’ and engage with our viewers in a unique and creative way.” – Diane Phan, Digital Content Editor, Tennis Channel Professional players Lucie and...

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