Fishing season is upon us and people across the nation are snapping pictures of their big catch. From tiny sunfish to huge catfish, videos and photos are being taken every day of the “monster” fish being reeled in. KATV in Little Rock, AR saw this as an opportunity to not only increase their audience engagement but to also drive revenue.

Last year, KATV leveraged the Burst mobile video platform to capture videos/photos of their viewers’ biggest fishing catches for a UGC campaign called “Wednesday Whoppers”. The best part about the campaign was that the whole experience from upload to consumption was customized and sponsored by a local healthcare organization, Baptist Health.

After seeing great engagement and success last year, Baptist Health decided to renew for 2018, enabling KATV to leverage this local passion point by turning user-generated content into a revenue-generating sponsorship package.

Timeframe: August 1 – October 10

Broadcast: on-air promo spots and a weekly in-news showcase during the 10:00 pm news by their very own Steve Sullivan.

Digital: 100% SOV on story page as well as the conversation/gallery — check out their story page with the Wednesday Whoppers conversation embedded here:

https://katv.com/sports/content/wednesday-whoppers-story

Key Value Props: 

  • This is an exclusive, limited inventory opportunity that includes in-News advertising assets — sponsored UGC showcase
  • An exclusive multi-screen package that combines: broadcast, digital and mobile elements.
  • Integrated sponsorship campaign that provides a 100% SOV experience for brands
  • Mobile engagement promotion that builds a direct relationship with consumers on the device that is always with them — their mobile phone
  • Rights-cleared media can be repurposed for post-campaign marketing & promotion efforts

Click below to learn more about how you and your company can acquire cost-effective mobile content, increase viewer engagement, and create additional revenue streams with Burst like KATV!