We recently signed a deal with the American City Business Journals (ACBJ) to provide a real time mobile video platform and tools for their 600+ journalist/reporters. Each of the 600 journalists will be using the Burst Mobile App to capture video of breaking news in the business and technology sectors. The journalists will be using the videos to enhance their stories and the media will be served to the digital site. The reporters will in effect become multi-media journalists that provide new engagement with customers through mobile video content.
Burst has developed a platform for businesses to easily create video content from smartphones and then monetize through consumer engagement. The Burst platform also includes a user friendly CMS, monetization tools (pre, mid, and post-roll and other advertising enabled elements) and other turnkey tools for publishers/brands to participate in the growth of digital video advertising dollars.
The Business Journals are a division of ACBJ and the premier media solutions platform for companies strategically targeting business decision makers. We deliver a total business audience of over 10 million people via our 42 websites, 64 publications and over 700 annual industry leading events. Our media products provide comprehensive coverage of business news from a local, regional and national perspective. We have more people, publications and websites covering our nation’s business than any other business media organization.
About American City Business Journals
American City metropolitan business newspapers reach 4 million readers each week with exclusive, in-depth coverage of their business communities. The loyalty of these readers testifies to American City’s commitment to top-quality journalism, unsurpassed service for advertisers and readers, and active business community involvement.
In addition to its business newspapers, American City operates Sporting News, Street & Smith’s Sports Group, which publishes motorsports periodicals, SportsBusiness Journal, Sports Business Daily, and five sports annuals.