Watch out, user generated content is taking over! Don’t fret, this is actually a good thing for companies and consumers alike!

“Millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources”

User-generated content actually assists companies in selling their product and could potentially influence other consumers to buy more heavily.  Likewise, if the news incorporates different perspectives into their newscast then viewers are more apt to feel informed and will walk away feeling as though they have a better understanding of what is currently occurring.  To simply put it: if you want your content to be memorable, include your consumers.  What’s the easy way to do this? User generated content.

Now you may be wondering, how can you facilitate the start of a user generated conversation?  Lucky for you, we have the top three ways it’s been done.

1.Build a Designated Section for Your Target Audience 

“GuardianWitness is the home of user-generated content on the Guardian. Contribute your video, pictures and stories, and browse news, reviews and creations submitted by others.”

In order to engage consumers, brands and media companies are beginning to incorporate sections on their online websites that enable consumers to voice their opinions and interact with both the company and other consumers.

Companies, such as The Guardian, built a section within their online magazine that’s designated completely to user-generated content.  Providing the consumer with their own personalized section in your digital world is crucial in making the consumer feel as though they are being provided with customized content instead of the dry, company-generated content found on your competitors sites.

2. Embrace Social Media

This is a perfect opportunity to invite user-generated content. Have fans submit their own photos demonstrating creative use of your products and pick the best ones to post on Instagram.”

The saying “a picture is worth a thousand words” comes to life with businesses that use Instagram or other social networking platforms.  Companies that utilize these platforms achieve much more consumer interaction.  By enabling their target audience to “favorite” a photo or share it with their friends, companies are finding themselves involved in the conversation with their consumers.

Most consumers cannot go a day without checking their Facebook, Twitter, Instagram or other social networking platform, so don’t be afraid to take advantage of the conversation that is currently happening! Step in and get involved!

3. Reward Contributors

“Visitors to the site can interact with an illustrated history of the brand along with details on all Southern Comfort products. Users are also asked to submit their favourite Southern Comfort-based cocktails that will be entered into a contest to win prizes.”

Companies, such as Southern Comfort, have learned that rewarding your contributors for participating is a great way to spark the conversation with your consumers.  Not only is it an excellent way to accumulated user generated content for your website, but your company also has a way to learn more about your consumers and what they want out of the conversation, in addition to generating a new list of leads for your company.


User generated content is shaping the way brand and media companies are interacting with their target audience.  Are you planning and implementing a strategy that will involve your target audience with your company?