Local news stations across the country are leveraging the Burst Mobile Content Platform to cut down on their content creation expenses, drive deeper audience engagement, and create additional revenue streams. WCYB’s “15 Seconds of Joy” UGC campaign is the latest example of how local news stations can benefit from the power of UGC. This integrated sponsorship package is sponsored by Pal’s Sudden Service, one of America’s leading quick-service restaurant chains. WCYB’s viewers submit their “15 Seconds of Joy” videos each week, and then Pal’s chooses that week’s winner to be showcased on air and on digital.
This integrated sponsorship package includes:

– Digital elements – both desktop and mobile

– In-news broadcast integration

– A unique way to reach local audiences in a brand safe environment

Key Selling Points:

– This is an exclusive, limited inventory opportunity that includes in-News advertising assets — sponsored UGC showcase.

– A unique multi-screen package that combines: broadcast, digital and mobile elements.

– Integrated sponsorship campaign that provides a 100% SOV experience for brands.

– Mobile engagement promotion that builds a direct relationship with consumers on the device that is always with them — their mobile phone.

– Rights-cleared media can be repurposed for post-campaign marketing & promotion efforts.

This is a great, user-generated content focused package powered by Burst that WCYB in Tri-Cities is uniquely positioned to sell to local sponsors. The Burst curation tools mean that the sponsorship is activated in a brand safe environment, and a package centered around such compelling, hyper-local content is a powerful way for the brands to reach consumers in the market.

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