In the following article, ‘Rights Mgmt. Is Key To Video Monetization’ Mary Collins says that “In order to monetize a video asset you have to hold the rights to sell it.” Here at Burst, we completely agree with what Mary Collins has to say. She mentions an interesting analogy stated from Tom VanBenschoten, VP of […]
Industry-First Solutions Return Mobile Video Control and Revenue to Customers, Blunts Social Media Leakage. Burst, the mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, today announced Burst for OTT™ (BOTT) and Burst User-Generated TV™ (BUGTV). BOTT and BUGTV represent a […]
Fabled New England Patriots head coach, Bill Belichick recently spoke at Salesforce.com’s “Dreamforce Conference” here in Boston. It provided a rare and intimate look into a man who is arguably the greatest coach of all time. He even said something we’ve never heard before, he declared what all of us in New England already know…Tom […]
“User-generated content unlocks a huge opportunity for innovative brands like the Breeders’ Cup and media leaders like NBC to leverage content from their own audience,” says Burst CEO and Co-Founder Bryant McBride. “While the complex technology infrastructure required for upload, management and curation have made it difficult for most to maximize the potential for viewer engagement, we are thrilled that the Burst platform is now allowing the Breeders’ Cup to make history in the sport and truly capture the energy and passion of its active fan base.”
Videos Will Showcase Behind-the-Scenes Access from FOX Sports Regional Networks’ 5,000 Live Events Each Year September 04, 2014 08:00 AM Eastern Daylight Time BOSTON–(BUSINESS WIRE)–FOX Sports Regional Networks and Burst, the technology platform that’s helping content creators unlock the power of mobile video, today announced a new multi-year licensing agreement. Burst technology will be used to distribute […]
Companies know that the mobile video is becoming increasingly popular – but do they know by how much? Check out these interesting facts and start planning your mobile video marketing strategy!